Staff profiles

• The role of ethics and sustainability issues in consumer buying decisions (especially in the clothing market)
• Ethics (and specifically metaethics) as a dimension of customer value and how consumer values, value and ethics are linked and affect behaviour.
• Social marketing as a means for bringing about social change.
• Value for the student in Higher Education.

• External Examiner, MBA, Birmingham City Business School, Birmingham City University.
• External Examiner, BA (Hons) Customer Service Management, Universiti Teknologi MARA, Malaysia.
• Member of the Academy of Marketing.
• Fellow of the Higher Education Academy.
• Committee member, European Conference on Research Methodology for Business and Management Studies

• Consumer behaviour, including ethical consumption, consumer misbehaviour and consumer activism
• Marketing ethics
• Social marketing
• Postmodern marketing and radical critiques of marketing
• Services Marketing, including customer satisfaction, loyalty and value; service failure and recovery; service quality and service delivery
• Quality management systems and business improvement models and techniques

Before joining NBS Alex worked in quality management and then as a marketing consultant to a wide range of public and private sector organisations, with a specific focus on marketing planning, marketing research and customer service/retention strategies. His teaching activity continues these themes and he is interested in working with organisations to understand customers, improve service and develop marketing plans.