This course is aimed at students with a particular interest in marketing communications and who are aiming for a career in advertising or brand management.
Why study this course?
- You will benefit from exposure to leading-edge marketing thinking, tools and techniques.
- You'll gain insight from marketing professionals as well as experienced lecturers.
- The course is accredited by the Chartered Institute of Marketing (CIM), meaning you will have exemption from two modules from the CIM's Professional Diploma.
- You will consider aspects of marketing management and how marketing operates in a variety of different contexts.
- There is a unique opportunity to complete a consultancy project working for a real client on a live brief.
- You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.
- You can learn from the best by attending guest lectures from leading organisations. Previous speakers have included representatives from companies such as E.ON, Lego, Experian, Santander, and IBM.
- Build your skills and knowledge further with extra-curricular activities such as joining a society, volunteering, becoming a Student Ambassador.
In addition to our MSc Marketing (Advertising and Communications) course, we are also able to offer students a more generic route through our MSc Marketing course.
Both courses are linked and share six of the eight modules. Two modules will specifically relate to your choice of route. Further details of the modules for each can be found under the course tab of course.
No matter which course you select, you will study a specialist marketing programme that has been designed to provide the skills, knowledge, understanding, practical abilities and confidence required by high-achieving marketing professionals in the global economy. Consultation with the marketing industry ensures that what you study is contemporary and that the course as a whole delivers what employers want from graduates, whilst maintaining the academic content required for study at this level.
This course provides students with accreditation towards the Chartered Institute of Marketing's Professional Certificate or Diploma award (depending one experience). Students graduating from our MSc Marketing courses are exempt from two of the four modules.
Download the CIM Accreditation sheet for further information.
Scholarships and funding
Students on this course are also eligible to apply for a scholarship from Nottingham Business School. For full details on eligibility and how much is available visit the postgraduate fees and funding section of our website.
Telephone: +44 (0)115 848 4460
Visit Nottingham Business School website.
Your modules follow a structured thematic approach that explores core marketing tasks, but in a way that emphasises the complexity and the need to use judgement and creativity.
It is our intention that you will not leave Nottingham Business School thinking you know and hence can 'do' marketing through blindly following a textbook approach. Instead, you will be sensitive to complex internal and external environments, and seek to practice marketing in an integrative manner.
Core modules include:
- Strategic Perspectives in Marketing
- Operational Marketing
- Developing the Effective and Responsible Practitioner
- The Customer Experience
- Contemporary Issues in Marketing
- Applied Consultancy Project
Route modules include:
- Advertising and Marketing Communications
- Managing the Corporate Brand
Download more information on these modules
Due to our Dual Award accreditation from the Chartered Institute of Marketing (CIM), successfully completing this course will also mean you are exempt from a four point credit module in either the Professional Certificate in Marketing or the Professional Diploma in Marketing. The qualification you select will depend on the level of practical marketing experience you have.
For further information on the Chartered Institute of Marketing, the benefits of being a member and achieving professional qualifications, download the CIM accreditation document .
How will I learn?
During the year you will study eight modules; three in term one, three in term two, and two in term three. There are only two in term three as the Applied / Consultancy Project is worth double the amount of credits.
Teaching and learning methods are centred around interactive workshops which are highly participative in nature. These methods include small-group tutorials, research supervision, interactive teaching, industry workshops (guest speakers; project-work), supported eLearning, guided and directed individual and group study (before, during and after modules) and a variety of multimedia approaches.
Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.
We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.
Where will I learn?
All teaching typically takes place during three days of the week leaving with you time to read, study and prepare for your assignments. You will mainly be based in the Newton building at our City campus.
A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature review, and research based projects.
The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.
All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.
Browse through a selection of photos from our residential weekends.
You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.
In-sessional English language support
In-sessional English language support classes are available to all international (non-EU) students studying on degree courses at NTU. There is no extra charge for these classes.
We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.
The School is based in the impressive Newton Building on NTU's City site. In 2009 the building was involved in a £90 million regeneration project on the site. Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern complex.
- You can take advantage of the NBS Link Lounge, a space dedicated to Business School students, located on floor seven of the Newton building.
- Explore your career prospects with the help of the University's Employability team.
- You will benefit from spacious teaching rooms and lecture theatres.
- We provide students with a variety of social spaces.
- Your studies will benefit from the £13 million Boots Library.
- You can take advantage of our 24-hour IT facilities.
- Our Student Services Centre will also be on-hand should you need support.
The location of the City site also means that you have easy access to:
- sports facilities
- student accommodation
- music venue
Opportunities for progression
94% of our postgraduates* are employed or engaged in further study six months after leaving (*of those available to work - DHLE Survey 2012 / 13).
As a graduate of MSc Marketing (Advertising and Communications) you will have a wide range of potential career opportunities, and you will find a strong emphasis on your career development throughout the year, including a dedicated careers week in the second term
You might find a role in marketing management generally (for example, product manager, brand manager, account manager) or a more specialist area of marketing such as creative or research roles, customer relationship management, customer retention, buying, supply chain and logistics, and category management.
The desirability of this qualification is such that you will also have career opportunities in a consultancy or general management role. Many Chief Executives now come from marketing backgrounds.
Recent graduates of the programme have found jobs around the world in a wide variety of large and small organizations as marketing executives, buyers, account managers, sales executives and many more.
In addition, a Masters degree is an ideal foundation for further research at DBA, PhD or MPhil level.
Did you know? Nottingham is one of the fastest growing cities in the UK for job creation (RICS Foundation 2011)
Helping you find your feet after university
Following graduation, we will continue to support you, by providing a number of services that will help kick-start your career.
Our Employability Team is here to inspire and enhance every stage of your career planning, and as a graduate of NTU, you will be able to access their services for three years after your course has finished.
Services they provide include:
- finding placements, internships and part-time work
- pursuing self-employment
- taking gap years and time out
- getting into volunteering
- providing advice on further study.
Visit the Employability team website for further information.
Instead of a placement of the traditional type, this course features a final module which enables you to engage with fellow MSc students on a consultancy project, which an employer will commission in partnership with Nottingham Business School. Each group will work on a real brief, and deliver a project that is of real value to the organisation.
The module aims to develop your capacity to work as part of a management team through active participation in a live consultancy project, and to enhance the ability to communicate clearly; argue rationally; and apply strategic concepts to produce real business solutions - given time constraints and conditions of uncertainty. Completing the project will enable you to demonstrate your acquired knowledge and skills in a valuable practical application.
Consultancy project examples
The briefs we receive deal with a wide range of business areas, including market position and communications, publicity and marketing, sustainable business development, human resources and recruitment strategy, and website and sales development.
Companies that consultancy groups have previously worked for include:
- Nottingham Evening Post
- Gallant Marketing
- Futures Housing
- Nottinghamshire Police
- Age Concern
- Nottinghamshire Wildlife Trust
- Paragon Law
- You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
- All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
- One academic or vocational reference is required.
- English language requirements apply.
Please see the website for English language entry requirements accepted by the University.
How to apply
Applications should be made using the 'Apply online' button at the top of the page.
As places are limited you are encouraged to submit your application as early as possible to avoid disappointment. Please allow additional processing time for international applications from countries that require a visa.
We are able to offer a number of competitive scholarships to both home / EU and international students through our Full-time Master's Scholarship Scheme. Our scholarships can cover up to half your tuition fees, and apply to all our full-time Master's course starting in September and January.
Please note that these scholarships are only available to students who have been offered a place to study on their chosen Master's course within the School.
The International Development Office at NTU also offer a number of scholarships.
It is important for you to visit the campus at an open event so you can explore the facilities, meet the academics you will work with and have the opportunity to ask any questions about postgraduate study. It also gives you a great opportunity to find out what the campus is like and take a look at student life outside the classroom.
Book your place on an open event now.
Meet us overseas
For international students, you can also come see us at a fair near you. Representatives from the School travel worldwide throughout the year to meet prospective students. Keep an eye on our events page to see where we will be and when.
You can also catch up with our International team at various events throughout the year. For full details of where they will be and when visit the international section on the website.
Can't make it to campus? Find us online
If you are unable to travel to the campus then please visit our Virtual Open Day for a virtual tour.
We offer Pre-sessional English for Academic Purposes (PEAP) courses from six to 30 weeks for students who need help achieving the English language requirements.