About the course
The routes of study are linked and share six of the eight modules. Two modules will specifically relate to your choice of route. Further details of the modules can be found under the course tab. We recommend that you consider all of the modules before applying for one of the routes. You can choose to study one of three routes.
1. MSc Marketing
This is aimed at students who are interested in a general career in marketing, for example as a marketing manager or who may not wish to specialise. You will consider aspects of marketing management and how marketing operates in a variety of different contexts.
2. MSc Marketing (Advertising and Communications)
This route is aimed at students with a particular interest in marketing communications and who are aiming for a career in advertising or brand management.
3. MSc Marketing (Retail)
This route is aimed at students who wish to pursue a career in retail marketing or buying where marketing will be considered specifically from a retail perspective, including managing the supply chain.
No matter which option you select, you will study a specialist marketing programme that has been designed to provide the skills, knowledge, understanding, practical abilities and confidence required by high-achieving marketing professionals in the global economy. Consultation with the marketing industry ensures that what you study is contemporary and that the course as a whole delivers what employers want from graduates, whilst maintaining the academic content required for study at this level.
Hear from the programme leaders on the course
As a student on a MSc Marketing programme you will be entitled to a free iPad 3 to enhance your learning experience. Students will be provided with the iPad 3 upon commencing the course to access the latest learning materials. Additionally, students will also be supplied with a small number of eBooks related to the subject of study.
Students on this course are also eligible to apply for a scholarship from Nottingham Business School. For full details on eligibility and how much is available visit the postgraduate fees and funding section of our website.
Contact us
Email
Telephone: +44 (0)115 848 4460
Visit Nottingham Business School website.
Please note the following information for applicants
Course content
The programme is founded on a dynamic relationship between marketing theory and the practice of marketing. Central to this is the view that marketing should be conceptualised as more than a function or a series of isolated tasks - it is also an organisational strategy and way of thinking that can be shared across the whole organisation. Your modules therefore follow a structured thematic approach that explores core marketing tasks but in a way that emphasises the complexity of these and the need to use judgement and creativity. Consequently it is our intention that you will not leave NBS thinking you know and hence can 'do' marketing through blindly following a textbook approach. Instead you will be sensitive to complex internal and external environments, and seek to practice marketing in an integrative manner.
During the year you will study eight modules; three in term one, three in term two and two in term three (there are only two in term three as the Applied / Consultancy Project is worth double the amount of credits). Teaching typically takes place between 10am and 4pm on three or four days of the week.
Detailed Module Information is included in the following document 
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Benefits
On this course you will benefit from:
- being taught in a teaching and learning environment which supports your needs
- the use of eSupported learning
- a global perspective
- modules that directly relate to the business world
- a balance of contemporary marketing theory and practice
- input from marketing professionals as well as lecturers.
- the opportunity to work as a team of consultants to a real organisation with a real marketing problem at the end of the programme
- participating in a thriving postgraduate community at Nottingham Business School.
How do you study?
Teaching and learning methods include small-group tutorials, research supervision, interactive teaching, industry workshops (guest speakers; project-work), supported eLearning, guided and directed individual and group study (before, during and after modules), and a variety of multimedia approaches.
At the start of the course
We provide a comprehensive development phase, which prepares you for Masters study at NBS and includes a mandatory residential course. This is an important part of the masters programme and must be completed before module teaching starts.
Assessment
Assessments will be carried out on both an individual and group basis, and will include marketing research activities, presentations, case studies, seminar papers, and a marketing consultancy report as part of a live project.
In-sessional English language support
For those students whose first language is not English, the Business School provides in-sessional support for academic writing specific to the requirements of the course.
For further information about Nottingham Business School, our resources and facilities please visit the School website.
As a graduate of the MSc Marketing suite of programmes you will have a wide range of potential career opportunities, and you will find a strong emphasis on your career development throughout the year, including a dedicated careers week in the second term.
You might find a degree in marketing management generally (for example, product manager, brand manager, account manager) or a more specialist area of marketing relating to your route, for example:
- MSc Marketing (Advertising and Communications): communications, creative or research roles within either a client or agency context.
- MSc Marketing (Customer Management): marketing positions within service organisations, customer relationship manager, customer service / research manager, customer retention manager.
- MSc Marketing (Retail): marketing positions within retail organisations as for the MSc Marketing, but also roles in buying, supply chain and logistics, operations, category management, store management, display and merchandise.
The desirability of this qualification is such that you will also have career opportunities in a consultancy or general management role; indeed many Chief Executives now come from marketing backgrounds. The choices of routes will enable you to specialise in a particular field of marketing which may be of interest to you.
Recent graduates of the programme have found jobs around the world in a wide variety of large and small organizations as marketing executives, buyers, account managers, sales executives and many more.
In addition, a Masters degree is an ideal foundation for further research at DBA, PhD or MPhil level.
Although this course does not currently offer a placement, the applied consultancy project provides the opportunity to put into practice the knowledge gained from the previous modules within a real life UK business setting. The Consultancy Project enables you to undertake an assignment to develop your consultancy skills and gain a detailed understanding of the management and operation of a modern business.
The consultancy project
Designed to integrate and operationalise theory, the consultancy project provides groups of programme members with the opportunity to put theory into practice in a real life UK business setting. The module aims to develop the capacity to work as part of a management team through active participation in a live consultancy project, and to enhance the ability to communicate clearly; argue rationally; and apply strategic concepts to produce real business solutions - given time constraints and conditions of uncertainty.
Real-world experience
All of our courses are vocationally-oriented, providing the skills and experience that are relevant to and valued by employers. The applied consultancy project, carried out in collaboration with local organisations, continues to be a key factor in the success of our courses and one on which we are keen to build.
Full entry requirements
- You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
- All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
- One academic or vocational reference is also required.
English language requirements
See the English language entry requirements for courses at Nottingham Business School and a full list of all English language qualifications accepted by the University.
How to apply
Applications should be made using the apply online button at the top of the page.
Which route should I apply for?
We recommend choosing the route of study you are sure you would like to follow. Whilst it may be possible to change route once the programme starts we cannot guarantee this depending on student numbers.
