You'll explore all aspects of the communication of fashion brands, products and services. This course gives you a powerful combination of targeted creative skills and insightful industry perspective. This will give you a full understanding of the relationship between fashion brands and the creative processes and media that promote them in the fast-paced fashion industry.
You'll acquire a range of skills through theoretical and live project-based case studies, working both individually and in groups. You will directly with fashion and lifestyle brands which will allow you to explore a range of roles and career opportunities.
Modules include:
- Fashion Media and Journalism
- Visual Merchandising
- PR and Events Management
- Trend Forecasting and Fashion Prediction
- Ecommerce Development and Digital Platforms.
This course does not cover garment design and construction, and a creative portfolio is not required for entry.
Which course?
If you're thinking of studying one of our Fashion Marketing, Management and Communication courses but aren't sure which one is for you, take a look at some short course comparisons
which might help you make your mind up!
Any questions?
Email us
Telephone: +44 (0)115 9418 418
Visit the School of Art & Design website.
Please note the following information for applicants
Year One
- Get to grips with the principles of fashion research development and communication.
- Develop your understanding of the fashion and creative landscape.
- Study visual awareness, design and visual culture.
- Learn how to develop vital industry contacts and networks.
Year Two
- Tackle live projects and team challenges.
- Develop style-based communication skills.
- Explore the role of text and image in print, media, advertising, in-store design and event management.
Year Three
Research, put together and present your very own independent study project. After consultation with your tutor, you can focus your study on what you are most interested in:
- advertising and media
- print and fashion journalism
- visual merchandising, in-store design
- fashion forecasting and trend prediction
- art direction and styling
- events management or public relations.
Assessment
Assessment is continuous throughout this course and based on coursework.
Specialist equipment and facilities
Located within the highly successful and established fashion department, the facilities available include modern studios and workshops, fully integrated IT systems and CAD (computer-aided design) suites.
Take a look at our art and design facilities through 360 degree panoramas and images.
Opportunities
Fashion is a global business and learning your trade means getting out there and seeing how the world works.
In your first year you'll have the chance to take a five-day study trip to New York. You'll see the American market first hand, visit Manhattan's Fashion Institute of Technology.
In Year Two, there's the chance to visit some of Europe's major fashion capitals and top trade exhibitions. In the past few years students have visited cities including Paris, Berlin and Florence.
Finally, in your third year, you'll have the chance to take in all that Tokyo has to offer, during a week-long study trip to one of the world's most vibrant and directional fashion destinations.
There’s also the opportunity to go on an exchange visit to New York's Fashion Institute of Technology in Year Two.
Industry focus
Throughout the course you'll have exciting chances to work on live projects and enter high-profile competitions in collaboration with major brands and industry leaders.
In recent years our students have made their mark at:
- L'Oreal Brandstorm, (Paris, product extension and promotion)
- River Island Rocks London (events management and marketing)
- Paul Smith, London (point-of-sale competition)
- Body Shop spa project, London (product development and market strategy)
- Graduate Fashion Week competition, London (creative marketing).
Your future career
Graduates go on to work in a range of areas, including:
- advertising and media
- print and fashion journalism
- visual merchandising
- in-store design
- art direction
- fashion analysis and trend prediction
- events management and public relations.
Work placements
Although this course does not offer a formal placement year, students are encouraged to undertake informal work placements, and enter live industry competitions. All our courses are vocationally focused and benefit from strong links to industry.
Find out more about the course's industry links and work experience opportunities.
Giving you competitive advantage
In today's competitive job market graduates often find that a degree is no longer enough to attract employers. A work placement is a valuable addition to your education. You'll gain real-life work experience that will make you stand out from the crown and enhance your employability in your chosen field of work.
What are the benefits of a work placement?
Practical work experience has many benefits for you. It can help in your day-to-day studies and is often paid. It can enhance your commercial awareness and your ability to link theory and practice which will be an invaluable skill in your future career. Although a work placement is highly recommended, obtaining one is based on an individual's effort and is not guaranteed.
How to apply
Application for this course is through UCAS application form. For more general information on the UCAS application process please visit the UCAS website.
If you are an International (non-EU) applicant you will still need to apply to us through UCAS, but can find information and guidance about the application process on our Applying and Fees for International (non-EU) students web page.
Application deadline
- 2012 entry: 15 January 2012
Applications received after this date will be marked as 'late' and only considered if places are still available after all on time applications have been assessed.
We have a number of open days that take place throughout the year. If you'd like to visit us click on the 'Book an Open Day' button at the top right of this page.
Interviews and work submissions
Selection for this course takes place through UCAS application form and, where invited, group interview.
Mature applicants will be considered on an individual basis and may be required to attend an interview if the University wishes to progress their application.
UK applicants
For more information about what we look for during an interview download our BA (Hons) Fashion Communication and Promotion interview information.
Overseas applicants
If you meet the minimum entry requirements for this course, we'll ask you to complete a task related to Fashion, Communication and Promotion.
When we receive your UCAS application we'll contact you to let you know about the task and how to submit your work online. Overseas applicants are not expected to attend an interview at the University.
English language requirements
English language entry requirements for courses in the School of Art & Design, and a full list of all English language qualifications accepted by the University are available on our website.
UCAS points
The 300 UCAS tariff points needed for entry to this course should be taken from one of the following:
- three full A-levels (excluding General Studies)
- two full A-levels plus two AS-Levels (excluding General Studies)
- an equivalent qualification (such as a BTEC National Diploma with a DMM profile)
- a Distinction from an art and design foundation course.
For this course a Diploma in Fashion Retail will be counted as equivalent to one A-Level. Key Skills points are not accepted towards the 300 UCAS points required for this course.
If you're unsure if the qualifications you have, or are studying for, meet the minimum entry requirements please contact us before submitting a UCAS application.
Mature students
We welcome applications from mature applicants (over the age of 21) for this course, and will assess candidates of this nature on an individual basis. If you're a mature applicant you'll still need to apply by UCAS form but you don't necessarily need to meet our minimum entry requirements. For this particular course we would expect applicants without the formal academic requirements to have considerable relevant industry work experience.
Any questions?
If you have any questions, please don't hesitate to get in touch with us.
Email us
Telephone: +44 (0)115 9418 418
