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Fashion Marketing and Branding, BA (Hons)  
Fashion Marketing and Branding

This forward-looking course is ideal for strategic yet creative thinkers. It combines a strong focus on brand management, consumer behaviour and marketing strategy, with the commercial reality of the exciting, global fashion and lifestyle industry.

Key information

UCAS code

WN25 BA/FMB

Entry requirements

  • A minimum of 340 UCAS tariff points
  • GCSE English grade B or above (literature or language)
  • GCSE Maths or numerical subject grade B or above
  • English Language requirements for international (non-EU) and EU students

We will only accept UCAS points from certain qualifications, for this course. Find out more in how to apply.

Course length

Three years full-time

Study location

City site

Fees and funding

Please see our applying and fees section.

Start date

October

This course examines the key elements of marketing strategy, brand identity and positioning, all within a context of a strong fashion awareness, to bridge the gap between the creative and the strategist.

It offers a great opportunity to focus your skills in a structured, commercially aware environment and take your first steps towards a dynamic career in the global fashion arena.

You'll gain full knowledge of marketing theory and business models, combined with practical experience and insight from fashion industry professionals.

Your studies will reflect three core areas:

  • brand identity
  • market research / trend interpretation
  • marketing strategy.

Modules include:

  • Brand Identity and Positioning
  • Brand Globalisation
  • Marketing Theory
  • Market and Trend Research
  • Consumer Decision Process
  • Marketing Communication
  • Visual Awareness

Which course?
If you're thinking of studying one of our Fashion, Marketing, Management and Communication courses but aren't sure which one is for you, take a look at some short course comparisonsPDF icon which might help you make your mind up!

Art and Design Degree Shows 2012
Our final-year Art and Design Degree Shows will be taking place in May and June at the University. 20 courses will be showcasing inspirational work across the campus and the shows are open to the public.

Find out about our Degree Shows on the School of Art & Design website.

Any questions?
Email us
Telephone: +44 (0)115 9418 418
Visit the School of Art & Design website.

Please note the following information for applicants

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Nottingham Trent University
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Telephone: +44 (0)115 941 8418
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