Fashion Marketing and Branding, BA (Hons)

Your studies will include a mixture of lectures, seminars, workshops and demonstrations.  You will experience working both independently and in teams to reflect the role-based responsibilities within the global fashion / lifestyle industry.

This course has strong links with industry to ensure the content remains current.  Live projects are set by brands to allow students to engage with industry experts and professional bodies.

Year One

• You'll get a comprehensive introduction to the main principles of fashion research, observation and development.
• You'll learn how to develop confident strategic recommendations.
• You'll take business and branding modules exploring the brand environment, marketing and business systems and the foundations of design and visual culture.

Year Two

• You'll tackle challenging live projects and develop stronger, more confident and effective team working skills.
• You'll explore subjects including brand positioning, marketing strategy, brand identity management, buying and product development.

Year Three

• You'll research, develop and present a comprehensive project in an area of specific interest.
• You'll choose your own project focus, from subjects including marketing roles, product range expansion, brand intelligence and repositioning, buying or merchandising.

Assessment

Assessment is continuous throughout this course and based on coursework.

Specialist equipment and facilities

This course is based in a creative community, working alongside graphic designers and media creatives. You'll have access to fully equipped studios and workshops, the latest PC and Mac suites, cutting-edge computer-aided design (CAD) suites and fully integrated IT systems.

Take a look at our art and design facilities through 360 panoramas and images.

Opportunities

We organise additional optional international study visits, such as those to New York to learn about the American market, including Manhattan's prestigious Fashion Institute of Technology, and a week-long trip to Tokyo. We also offer opportunities to apply for an exchange, basing yourself in New York for your second year.

Other opportunities include visits to some of Europe's fashion capitals and major trade exhibitions; recent destinations include Paris, Berlin, Florence and Rome.

Industry focus

At every stage of the course, there are chances to take part in live projects and competitions led by major brands and industry influencers.

NTU students have had recent successes with:

• L'Oreal Brandstorm, Paris (product extension and promotion)
• Topshop (trend prediction and forecasting)
• River Island Rocks London (event management and marketing)
• Paul Smith, London (point-of-sale competition)
• Body Shop spa project, London (product development and market strategy)
• Graduate Fashion Week competition, London (creative marketing)
• Kickers UK (trend tracking and customer research)
• New Balance (brand identity)
• Topman design (trend prediction and forecasting)
• Arena magazine (art direction and styling)
• Sunday Times Style magazine (fashion journalism).

Your future career

This course will help you develop into a creative dynamic and commercially aware fashion professional who is keen to take the lead. As a result, you'll enjoy excellent employability prospects within the fashion and associated creative industries.

Our students go on to develop careers in areas such as brand management, product management, market and consumer research, retail management and account management.

Work placements

Although this course does not offer a formal placement year, students are encouraged to undertake informal work placements. At every stage of the course, there are chances to take part in live projects and competitions led by major brands and industry influencers.

NTU students have had recent successes with:

• L'Oreal Brandstorm, Paris (product extension and promotion)
• Topshop (trend prediction and forecasting)
• River Island Rocks London (event management and marketing)
• Paul Smith, London (point-of-sale competition)
• Body Shop spa project, London (product development and market strategy)
• Graduate Fashion Week competition, London (creative marketing)
• Kickers UK (trend tracking and customer research)
• New Balance (brand identity)
• Topman design (trend prediction and forecasting)
• Arena magazine (art direction and styling)
• Sunday Times Style magazine (fashion journalism).

Giving you competitive advantage

In today's competitive job market graduates often find that a degree is no longer enough to attract employers. A work placement is a valuable addition to your education. You'll gain real-life work experience that will make you stand out from the crown and enhance your employability in your chosen field of work.

What are the benefits of a work placement?

Practical work experience has many benefits for you. It can help in your day-to-day studies and is often paid. It can enhance your commercial awareness and your ability to link theory and practice which will be an invaluable skill in your future career. Although a work placement is highly recommended, obtaining one is based on an individual's effort and is not guaranteed.

How to apply

Application for this course is through UCAS application form. For more general information on the UCAS application process please visit the UCAS website.

If you are an International (non-EU) applicant you will still need to apply to us through UCAS, but can find information and guidance about the application process on our Applying and Fees for International (non-EU) students web page.

Application deadline

• 2013 entry: 15 January 2013

Applications received after this date will be marked as late, and will only be considered if places are still available after all on time applications have been assessed. 

Open days

We have a number of open days that take place throughout the year. If you'd like to visit us click on the book an open day button at the top right of this page.

Interviews 

Selection for this course takes place through UCAS application form. Mature applicants may be asked to attend an interview at the University. 

English language requirements

English language entry requirements for courses in the School of Art & Design, and a full list of all English language qualifications accepted by the University are available on our website.

UCAS points

The 340 UCAS tariff points needed for entry to this course should be taken from one of the following:

• three full A-levels (including General Studies)
• two full A-levels plus two AS-levels (including General Studies at AS-level only)
• an equivalent qualification (such as a BTEC National Diploma with a DDM profile)

A combination of the awards above will not be accepted. 

If you are unsure whether the qualifications you have, or are currently studying for, meet the minimum entry requirements for this course please contact us before submitting an application through UCAS.

GCSE Maths or numerical subject

If you don't have GCSE Maths grade B or above, then you'll need to have a grade B in one of the following GCSE numerical subjects (unless you're a mature applicant):

• Physics
• Chemistry
• Economics
• Statistics

Mature applicants

We welcome applications from mature applicants (over the age of 21) for this course, and will assess candidates of this nature on an individual basis. If you're a mature applicant you'll still need to apply by UCAS form but you don't necessarily need to meet our minimum entry requirements. For this particular course we would expect applicants without the formal academic requirements to have considerable relevant industry work experience.

Any questions?

If you have any questions, please don't hesitate to get in touch with us.

Email us
Telephone: +44 (0)115 9418 418