This course examines the key elements of marketing strategy, brand identity and positioning, all within a context of a strong fashion awareness, to bridge the gap between the creative and the strategist.
It offers a great opportunity to focus your skills in a structured, commercially aware environment and take your first steps towards a dynamic career in the global fashion arena.
You'll gain full knowledge of marketing theory and business models, combined with practical experience and insight from fashion industry professionals.
Your studies will reflect three core areas:
- brand identity
- market research / trend interpretation
- marketing strategy.
Modules include:
- Brand Identity and Positioning
- Brand Globalisation
- Marketing Theory
- Market and Trend Research
- Consumer Decision Process
- Marketing Communication
- Visual Awareness
Which course?
If you're thinking of studying one of our Fashion Marketing, Management and Communication courses but aren't sure which one is for you, take a look at some short course comparisons
which might help you make your mind up!
Any questions?
Email us
Telephone: +44 (0)115 9418 418
Visit the School of Art & Design website.
Please note the following information for applicants
Your studies will include a mixture of lectures, seminars, workshops and demonstrations. You will experience working both independently and in teams to reflect the role-based responsibilities within the global fashion / lifestyle industry.
This course has strong links with industry to ensure the content remains current. Live projects are set by brands to allow students to engage with industry experts and professional bodies.
Year One
- You'll get a comprehensive introduction to the main principles of fashion research, observation and development.
- You'll learn how to develop confident strategic recommendations.
- You'll take business and branding modules exploring the brand environment, marketing and business systems and the foundations of design and visual culture.
Year Two
- You'll tackle challenging live projects and develop stronger, more confident and effective team working skills.
- You'll explore subjects including brand positioning, marketing strategy, brand identity management, buying and product development.
Year Three
- You'll research, develop and present a comprehensive project in an area of specific interest.
- You'll choose your own project focus, from subjects including marketing roles, product range expansion, brand intelligence and repositioning, buying or merchandising.
Assessment
Assessment is continuous throughout this course and based on coursework.
Specialist equipment and facilities
This course is based in a creative community, working alongside graphic designers and media creatives. You'll have access to fully equipped studios and workshops, the latest PC and Mac suites, cutting-edge computer-aided design (CAD) suites and fully integrated IT systems.
Take a look at our art and design facilities through 3600 panoramas and images.
Opportunities
We organise additional optional international study visits, such as those to New York to learn about the American market, including Manhattan's prestigious Fashion Institute of Technology, and a week-long trip to Tokyo. We also offer opportunities to apply for an exchange, basing yourself in New York for your second year.
Other opportunities include visits to some of Europe's fashion capitals and major trade exhibitions; recent destinations include Paris, Berlin, Florence and Rome.
Industry focus
At every stage of the course, there are chances to take part in live projects and competitions led by major brands and industry influencers.
NTU students have had recent successes with:
- L'Oreal Brandstorm, Paris (product extension and promotion)
- Topshop (trend prediction and forecasting)
- River Island Rocks London (event management and marketing)
- Paul Smith, London (point-of-sale competition)
- Body Shop spa project, London (product development and market strategy)
- Graduate Fashion Week competition, London (creative marketing)
- Kickers UK (trend tracking and customer research)
- New Balance (brand identity)
- Topman design (trend prediction and forecasting)
- Arena magazine (art direction and styling)
- Sunday Times Style magazine (fashion journalism).
Your future career
This course will help you develop into a creative dynamic and commercially aware fashion professional who is keen to take the lead. As a result, you'll enjoy excellent employability prospects within the fashion and associated creative industries.
Our students go on to develop careers in areas such as brand management, product management, market and consumer research, retail management and account management.
Work placements
Although this course does not offer a formal placement year, students are encouraged to undertake informal work placements. At every stage of the course, there are chances to take part in live projects and competitions led by major brands and industry influencers.
NTU students have had recent successes with:
- L'Oreal Brandstorm, Paris (product extension and promotion)
- Topshop (trend prediction and forecasting)
- River Island Rocks London (event management and marketing)
- Paul Smith, London (point-of-sale competition)
- Body Shop spa project, London (product development and market strategy)
- Graduate Fashion Week competition, London (creative marketing)
- Kickers UK (trend tracking and customer research)
- New Balance (brand identity)
- Topman design (trend prediction and forecasting)
- Arena magazine (art direction and styling)
- Sunday Times Style magazine (fashion journalism).
Giving you competitive advantage
In today's competitive job market graduates often find that a degree is no longer enough to attract employers. A work placement is a valuable addition to your education. You'll gain real-life work experience that will make you stand out from the crown and enhance your employability in your chosen field of work.
What are the benefits of a work placement?
Practical work experience has many benefits for you. It can help in your day-to-day studies and is often paid. It can enhance your commercial awareness and your ability to link theory and practice which will be an invaluable skill in your future career. Although a work placement is highly recommended, obtaining one is based on an individual's effort and is not guaranteed.
How to apply
Application for this course is through UCAS application form. For more general information on the UCAS application process please visit the UCAS website.
If you are an International (non-EU) applicant you will still need to apply to us through UCAS, but can find information and guidance about the application process on our Applying and Fees for International (non-EU) students web page.
Application deadline
- 2012 entry: 15 January 2012
Applications received after this date will be marked as late and only considered if places are still available after all on time applications have been assessed.
We have a number of open days that take place throughout the year. If you'd like to visit us click on the book an open day button at the top right of this page.
Interviews
Selection for this course takes place through UCAS application form. Mature applicants may be asked to attend an interview at the University.
English language requirements
English language entry requirements for courses in the School of Art & Design, and a full list of all English language qualifications accepted by the University are available on our website.
UCAS points
The 300 UCAS tariff points needed for entry to this course should be taken from one of the following:
- three full A-levels (excluding General Studies)
- two full A-levels plus two AS-Levels (excluding General Studies)
- an equivalent qualification (such as a BTEC National Diploma with a DMM profile)
- a Distinction from an art and design foundation course.
For this course a Diploma in Fashion Retail will be counted as equivalent to one A-Level. Key Skills points are not accepted towards the 300 UCAS points required for this course.
If you're unsure if the qualifications you have, or are studying for, meet the minimum entry requirements please contact us before submitting a UCAS application.
GCSE Maths or numerical subject
If you don't have GCSE Maths grade B or above, then you'll need to have a grade B in one of the following GCSE numerical subjects (unless you're a mature applicant):
- Physics
- Chemistry
- Economics
- Statistics
Mature applicants
We welcome applications from mature applicants (who are over the age of 21) for this course. Candidates of this nature will be assessed on an individual basis.
If you're a mature applicant you'll still need to apply by UCAS form but you won't necessarily need to meet our minimum entry requirements. For this course we would expect applicants without the formal academic requirements, to have considerable relevant industry work experience.
Any questions?
If you have any questions, please don't hesitate to get in touch with us.
Email us
Telephone: +44 (0)115 9418 418
