Are you just starting your marketing career (with a role such as Marketing Assistant) and want to progress to higher levels within your organisation? Perhaps you are in a more senior role where marketing is only part of your current job and you are looking for more marketing know-how? If that sounds like you, then the Professional Certificate has been developed with you in mind. The course content has been designed in consultation with employers to ensure that you gain an insight into the fundamental principles and practices of marketing at a tactical level.
The course has been scheduled to fit around your work and other commitments. You will also have the chance to network with other like-minded participants, exchanging experiences and ideas.
Nottingham Business School is an accredited Chartered Institute of Marketing Study Centre.
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Contact us
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Telephone: +44 (0)115 848 4460
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Please note the following information for applicants
Course content
This internationally recognised qualification focuses on the function and fundamentals of marketing to give you the knowledge and practical skills needed to plan and execute tactical marketing activities. It will help you gain credibility within your organisation and help you advance your career.
Modules:
- Marketing Essentials
- Assessing the Marketing Environment
- Marketing Information and Research
- Stakeholder Marketing.
Assessment
There is a combination of module assessment methods including formal examinations (one to be a pre-seen case study) and written assignments. One assignment will be a research-based paper, and the other will be a work-based project, so that participants can begin applying their new marketing knowledge to their own business.
How do you study?
Modules are delivered on a part-time basis. Two modules are undertaken per period (Sept-Jan and Feb-June). The course will run two nights per week with one session per week dedicated to each of the modules studied during that period. Study methods will consist of a combination of lectures, small-group work, problem-solving exercises, videos and case studies. In addition, individual tutorial guidance will be provided on assessment preparation.
Skill development
On successful completion of the course participants can expect to be able to:
- understand the fundamentals of marketing
- understand the different ways to communicate with customers
- understand your own organisation's marketing environment
- apply practical knowledge such as budgeting and understanding data.
Professional development
Students who successfully complete the Professional Certificate in Marketing can go on to study for the Professional Diploma in Marketing (CIM), also offered by Nottingham Business School.
Resources and facilities
Nottingham Business School's professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high quality management learning environment, designed to encourage creative thinking about real world issues.
For further information about our resources and facilities please visit Nottingham Business Schools website.
In an increasingly crowded workplace, the practical nature of this course will help to differentiate you from other applicants, and will act as a significant signal to employers that you are serious about marketing and demonstrate that you have the skills and techniques needed to devise and execute tactical marketing activities.
This course does not currently offer placements however assignments give students the opportunity to base findings and give recommendations within their own company.
Entry requirements:
You will need one of the following:
- Bachelors or Masters degree
- Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing (Level Two or Three)
- NVQ or SVQ Level Three (equivalent to National Qualifications Framework (NQF) Level Three)
- NVQ or SVQ Level Four in any other subject (UK – equivalent to NQF Level Four and above)
- Business or marketing experience would be an advantage.
English language requirements
English language entry requirements for courses at Nottingham Business School. See the full list of all English language qualifications accepted.
How to apply
All applications are should be made using the apply online button at the top of the page.
