Doctoral Research Student, Fashion
Naomi’s PhD research will investigate the role of creativity through an ethnographic study of contemporary British women’s shoe designers.
Her research has developed from an MRes Anthropology pilot study undertaken in 2008 at University College London, which examined the practice of British shoe design. During the pilot study, limitations were identified in both current theoretical approaches to shoes and the wider treatment of fashion design, where literature assumes creativity to be pivotal to the fashion industry without fully interrogating its role in the design process.
Naomi intends to use an in-depth study of contemporary shoe design to explore the role of creativity within the British fashion industry and address the shortcomings identified in existing fashion literature. This research will be contextualised within an investigation of the other processes implicit in a British shoe design business, including production, distribution and consumption; the objectives being greater understanding of both the inner workings of a fashion company and the economic and material values of creativity.
The project relies on an ethnographic method of observation and interviews which will allow prolonged engagements between the identified case studies and the researcher. Such a methodological approach is intended to produce data that will enhance existing theoretical debates as well as generating knowledge that may benefit the British fashion industry.
Fashion, Textiles and Knitwear
Shoe Design: an Ethnographic Study of Creativity and Process
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