Alex Hiller is Head of MSc Programmes at Nottingham Business School with strategic responsibility for the full-time MSc portfolio. Alex joined the University in 2002 after working in industry as a marketing and management consultant to a range of national and international organisations. His earlier career included quality management posts at Hepworth Heating plc and Schlumberger Sema plc. Prior to his current post Alex was the Programme Leader for the MSc Marketing, with teaching being focused in the areas of services marketing, consumer behavior, marketing ethics and research methods.
Alex graduated from Nottingham Business School with a degree in Business and Quality Management, and holds the CIM’s Advanced Certificate in Marketing, the Postgraduate Certificate in Higher Education and an MSc in Research Methods. He is a Fellow of the Higher Education Academy, a Member of the Academy of Marketing and an Associate Member of the Chartered Management Institute. His research interests centre around the role of ethics and its contribution to value in consumer behaviour, particularly in the purchase of clothing (the subject of his current PhD), and social marketing. He is an External Examiner at two UK Business Schools, with international external examining and course validation experience.
Alex is interested in:
- the role of ethics and sustainability issues in consumer buying decisions (especially in the clothing market)
- ethics (and specifically metaethics) as a dimension of customer value and how consumer values, value and ethics are linked and affect behaviour
- social marketing as a means for bringing about social change
- value for the student in Higher Education.
Information for prospective research students
Before joining NBS Alex worked in quality management and then as a marketing consultant to a wide range of public and private sector organisations, with a specific focus on marketing planning, marketing research and customer service / retention strategies. His teaching activity continues these themes and he is interested in working with organisations to understand customers, improve service and develop marketing plans.
