Senior Lecturer in Services Marketing
Sheilagh is a Senior Lecturer in Services Marketing at Nottingham Business School. She teaches on both undergraduates and postgraduates programmes and supervises MSc Marketing, MBA, DBA and PhD students.
Sheilaghs's research interests are in services marketing across a range of organisations including the retail sector, higher education institutions and public sector healthcare. Her research skills include both quantitative and qualitative methods but she has a preference towards interpretive studies and case study research.
Sheilagh's main research interests areas are:
- Service delivery in healthcare
- Marketing in SME's
- Retail marketing
