Professor Kent, is a Professor of Fashion Marketing at NTU.
Professor Kent completed a PhD from the University of the Arts London for his research into the locational contexts of fashion retail stores, their built environments and interior design. Previously he undertook a funded MBA, specialising in retail, and holds a BA (Hons.) in Modern History from the University of Oxford where he received two awards. He has worked as a product planner for a footwear company and retail management in the Buying and Merchandising function, in the UK. He is a Member of the Chartered Institute of Marketing, Fellow of the Royal Society of Arts, Fellow of the Higher Education Institute, and sits on the Committee for the Marketing Special Interest Group of the British Academy of Management. He is a member of Design Management International and a non-executive Director of Cybercard Ltd.
Professor Kent's research is centred on interdisciplinary approaches to marketing and design, focusing on brand image and identity in retail stores, and more recently the convergence of physical and virtual environments. Professor Kent has a further interest in research methodologies and their application across disciplines. Professor Kent was Principal Investigator on an AHRC-funded research project, 'Metamorphosis of Design Management' examining the relationship between education, research and industry in this field. Professor Kent has initiated a number of academic conferences and symposia including the first Design and Marketing symposium in 2011. Previous projects have included EU funded programmes on business mentoring, skills training and development.
Professor Kent is currently working with V&A museum, London on a museum stores project
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