Programme
ICRM 2012 Programme
Day One - Tuesday 25 September 2012
Morning Sessions - Doctoral Colloquium
Please note: all presentations will take place in the Adams Room in Nottingham Conference Centre unless stated otherwise.
* Indicates presenter(s)
| Time | Topic | Speakers |
| 8.30 am | Registration & refreshments Nottingham Conference Centre, Level 2 | N/A |
| 9.15 am | Welcome Address Adams Room | Simon Mercado, Associate Dean Nottingham Business School & Kim Cassidy Conference Chair, Nottingham Business School |
| 9.30 am | How can we know what we know? Employing the philosophy of science to address the review process | Helge Lobler, University of Leipzig |
| 10.00 am | Paper presentations: | Chair: Michael Ehret, Nottingham Business School |
| Understanding and shaping customer co-creation value perceptions | * Anne Merken, Hasselt University, Belguim | |
| Customer Value: From measurement to creation and communication | * Sara Leroi-Werelds, Hassalt University, Belguim | |
| Generation Y support for the cause of breast cancer: Influence of social identities, motivation, and self-versus other-benefit Facebook appeals | * Nine Jost, RWTH Aachen University, Germany Jean-Mathieu Fallu, HEC Montreal, Canada Ronald Ferguson and Michele Palin, Concorda School of Business, Montreal Canada | |
| 10.45 am | Refreshments, Hub on Level 2 | N/A |
| 11.00 am | Reviewing the literature | Mike Saren, University of Leicester |
| 11.30 am | Paper presentations: | Chair: Michael Ehret, Nottingham Business School |
| New Service Development: Capability Approach | * Outi Nuojua, Jaana Tahtnen, Oulu Business School, University of Oulu, Finland | |
| Patients, customers and constituents: The service experience at point of service delivery. Emotional value and future behavioural intention | Sue Diston, Nottingham Business School, UK | |
| From Monologue to Dialogue: Mapping dialogical Traditions within co-creation and corporate responsibility | * Sarah Singleton, Nottingham Business School, UK Sally Hibbert, NUBS Robert Caruna NUBS | |
| 12.15 pm | Panel Discussion: Tips on getting published | Facilitators: Kim Cassidy, Nottingham Business School Christian Gronroos, Hanken School of Economics Finland Richard Whitfield, Emerald Group Publishing Limited Steve Baron, University of Liverpool David Ballantyne, University of Otago |
| 1.00 pm | Lunch Old Library (Newton building) | N/A |
Afternoon Sessions - Academic Colloquium
| Time | Topic | Speakers |
| 12.15 pm | Registration for Academic Colloquium, Nottingham Conference Centre, Level 2 | N/A |
| 1.00 pm | Lunch Old Library (Newton building) | N/A |
| 1.45 pm | Welcome to ICRM 2012 Keynote lecture: Human experiences and beyond, to co-creation | Simon Mercado & Kim Cassidy, Nottingham Business School Venkat Ramaswamy, University of Michigan, USA |
| 2.45 pm | Paper presentations: Session one | |
| Service-Dominant Networks as composed from an Actors-Resources-Activities' and service-dominant logic's perspective | Helge Loebler | |
| Barriers to value co-creation: A research agenda in the Eco-Industry | Aurelia Durand, HEC Montreal Canada | |
| To participate or not to participate: Exploring the customer value of value co-creation | * Anne Merken, Sandra Streukens, Sara Leroi-Werelds, Hasselt University, Belguim | |
| Customers' Satisfaction in online communities and its impact on brand-customer relationship | Zahy Ramadam and *Ibrahim Abosag, Manchester Business School, UK | |
| 3.45 pm | Refreshments, Level 2 Hub | N/A |
| 4.00 pm | Paper presentations: Session two | |
| The Psychological capital of the customer: A positive resource for encouraging customer participation | * Sara Leroi-Werelds, Sandra Streukens, Hasselt University Belguim | |
| I love my town but will I recommend it to my friends? | * Adrian Palmer, rennes School of Business and Nicole Koenig-Lewis, School of Business, Swansea | |
| Emerging applications of social media in customer management | * Ana Canhoto, Oxford Brookes University, UK Moira Clarke, Henley Business School, UK Paul Fennemore, Viapoint | |
| 5.00 pm | Keynote lecture: We've been together now for 20 years | David Ballantyne, University of Otago |
| 5.30 pm | End colloquium proceedings day one |
Dinner guests reconvene at Nottingham Castle for drinks reception and dinner at 7.30 pm - 10.00 pm. Guests are advised to make their own way to and from the venue. Further information will be supplied in delegate conference packs.
Day Two - Wednesday 26 September 2012
Morning Sessions - Academic Colloquium
| Time | Topic | Speakers |
| 9.00 am | Special session one: Solution Selling Adams Room | Chair: Mario Rese, Ruhr-Universitat Bochum |
| Introduction to the special session | Mario Rese | |
| Selling solutions - the necessity of selling change processes | Mario Rese and Kira Maiwald, Ruhr-University, Bochum * Judith Gesing, Ruhr-University, Bochum | |
| Solution selling - Developing "real" business relationships | * Julian Everhartz, Ruhr-University, Bochum | |
| 9.45 am | Paper presentations: Session three | |
| Consumer online shopping regret: A netnographic study of a fashion blog | * Nina Mesiranta Sandra Nenonen Pekka Tuomien, University of Tampere School of Management, Finland | |
| Using technology to fulfil promises: exploring evolving relationships | * Alistair Mutch, Nottingham Business School * Julian Bond, Head of ICT, Hillarys Blinds, UK | |
| Internal marketing as a core competency? A cooperative example | * Richard Brookes and Philip Verissmo, University of Auckland, New Zealand | |
| Managing interorganizational technology transfer: On the role of alliance management capability, organisational compatibility and interaction quality in interfirm collaboration | * Stefanie Lohmann and Anja Geigenmullerstephanie, Ilmenau University of Technology, Germany | |
| 10.45 am | Refreshments, Level 2 Hub | N/A |
| 11.00 am | Special session two: The dark side of relationship marketing; addictive behaviour special | Chair: Mark Griffiths, Nottingham Trent University |
| Workaholism (and implications for relationships) | Mark Griffiths | |
| Shop and click till you drop: An exploratory study of the components of online shopping addiction | * Susan Rose, henley Business school, The University of Reading, UK * Dr Arun Dhandayudham, Clinical Director Addictions Psychiatry, Northamptonshire Drug and Alcohol Services, UK Moira Clark, Henley Business School, The University of Reading, UK | |
| 11.40 am | Panel discussion: Future agendas for research in relationship marketing | Facilitators: Moira Clark, Henley Business School Christian Gronroos, Hanken School of Economics Finland David Ballantyne, University Otago Adrian Palmer, Swansea University, Rennes School of Business |
| 12.15 pm | Lunch Old Chemistry Theatre (Newton building) | N/A |
Afternoon Sessions - Academic Colloquium
| Time | Topic | Speakers |
| 1.15 pm | Paper presentations: Session four | |
| Bored with consumer relationships:The role of marketing | Mike Saren, School of Management, University of Leicester, Uk | |
| Projective techniques and relationship marketing? A systematic framework to analyse and interpret insight generated from qualitative projective techniques in political brand image research | Christopher Pich, Nottingham Business School, UK | |
| The avatar self in marketing relationships | Janet Ward, University of leicester, UK | |
| 2.15 pm | Special session three: Contributions from the arts to relationship development | Chair: Ray Fisk, Texas State University, USA |
| Empathising with customers: a theatrical perspective | Rick Harris, Spect-Actors Inc | |
| The contribution of forum theatre | * Aidan Daley, NUI Galway, Ireland Steve Baron, University of Liverpool, UK Mike Dorsch, Clemson University, USA * Raymond P.Fisk, Texas State University, USA Stephen J.Grove, Clemson University, USA | |
| 3.00 pm | Refreshments Level 2 Hub | N/A |
| 3.15 pm | Paper presentations: Session five | N/A |
| Marketing personality: assessing the marketer mind-set and propensity for non-disclosure | Tony Woodall, Nottingham Business School, UK | |
| Morality influence on generation Y. Support for the cause of youth homeless: The importance of gender differences | Jean-Mathieu Fallu, HEC Montreal, Canada Nina Jost * Michele Paulin and Ronald Ferguson, John Molson School of Business Concorda University, Montreal, Canada | |
| An evolution in thinking about the nexus between events and marketing | Phil Crowther, Sheffield Business School, Sheffield Hallam University, UK | |
| Relationships with brands that have been experienced versus relationships with brands with awareness only | *Ibrahim Abosag Oleskii Bekh Nidhi Murarka Felix Martin, Manchester Business School, UK | |
| 4.15 pm | Wrap up and presentation for ICRM Rennes 2013 | Adrian Palmer, Swansea University, Rennes School of Business |
Dinner guests are advised to reconvene outside the main entrance to Nottingham Trent University, Newton Building by no later than 6.30 pm. The coach to the evenings venue, Newstead Abbey will depart at 6.30 pm and returns at approximately 10.30 pm. Further details will be available in delegate conference packs.
