Industry Practitioner Conference

Engaging customers
Academic and practitioner insights
One-day conference

Thursday 27 September 2012

Nottingham Business School is delighted to be hosting a one-day conference, which bridges the gap between academic and practitioner, and brings together leading edge perspectives on engaging customers in business today. As interactive technologies advance and change the nature of relationship interaction it is timely to review the importance of engaging with our customers. 

Our keynote speaker, Professor Venkat Ramaswamy, Hallman Fellow of Electronic Business and Professor of Marketing at the Ross School of Business, University of Michigan, is a globally recognised academic, and eclectic scholar with interests in:

  • innovation
  • strategy
  • marketing
  • branding
  • IT
  • operations
  • the human side of the organisation

Venkat is joined by Dr Richard Straub, President, Peter Drucker Societies of Europe & Austria, who is a thought leader at the intersection of business and academia as well as Director of Corporate Services and EU affairs at EFMD.

We have forward thinking speakers from business practice, including:

  • Alex Gourlay, CEO, Health and Beauty Division, Alliance Boots
  • Connie Kalcher, Vice-President Marketing and Customer Experiences, The LEGO Group
  • Richard Hayes, Marketing Director Warburton Ltd

Professor Moira Clark, Director of the Henley Centre for Customer Management at Henley Business School and Dr Graham Hill of Optima Value Consultants will also provide valuable insights to integrate the perspectives of academic thought and industry practice.

Please download the full programme for further information. Download "Engaging Customers" Conference Programme PDF icon

Date: Thursday 27 September 2012
Venue:
Nottingham Conference Centre, Burton Street, Nottingham, NG1 4BU
Time: 10 am – 5.30 pm

For enquiries please contact Sheilagh Resnick at Nottingham Business School

 

 

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Last modified on: Friday 21 September 2012

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