News
Monday 13 March 2006
Expert advice for fashion design company
A fashion design company is benefiting from invaluable business advice, being given by Nottingham Trent University as part of an EU-funded project. Innovative design duo Matu Matu has been helped by the Go-FAST project based within the University’s Nottingham Business School.
The project aims to support textiles and clothing companies by providing vital business and marketing advice and information. It is funded by both the European Regional Development Fund and the University, and supported by the East Midlands Development Agency.
Matu Matu has already supplied several outlets in Nottingham and is looking to expand its list of stockists throughout the region. The company prides itself on enhancing the body’s shape. They like their customer to be a walking contradiction – someone who loves clothes but doesn’t follow fashion, and yet is very fashionable.
Matu Matu will launch its new clothing collection at its debut fashion show on March 17 at the Sunglasses at Night event at The Social on Pelham Street, Nottingham. The clothes will be modelled at the fashion show by students from Nottingham Trent University’s School of Art and Design’s fashion courses.
Nottingham designer Steve Attenborough, who founded Matu Matu with business partner Dawn Priestley, said: “The skill is in the pattern cutting. I like experimenting with unconventional shapes, changing the rules to come up with something completely different.”
Project Manager, Lynn Oxborrow, who is an expert in retail business at Nottingham Trent University and who is behind the Go-FAST project, said: “I first met Steve a few years ago and it has been great to see how his ideas, confidence and creativity have developed. Between them Steve and Dawn have worked extremely hard to create Matu Matu and they deserve success.”
ENDS
Notes for editors: The fashion show is aimed at press, retailers and members of the public. Anyone wishing to attend should contact info_at_matu_matu@yahoo.co.uk.
For more information please contact:
Dave Rogers, Press Officer, on telephone +44 (0)115 848 2650 or via email: dave.rogers@ntu.ac.uk
Or Therese Easom, Press and Media Relations Manager, on telephone +44 (0)115 848 6589 or via email: therese.easom@ntu.ac.uk
