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Tim Rundle

Principal Lecturer

Nottingham School of Art & Design

Staff Group(s)
Fashion marketing, management and communication

Role

Principle Lecturer across the Department of Fashion Management, Marketing and Communication, contributing to 6 Undergraduate course and 4 Postgraduate programmes.

Subject specialist in Visual Literacy and design communication, with a focus on the shared graduate attributes of aesthetic culture and creative confidence (aesthetic & semiotic analysis interpretation and innovation).

Course and Curriculum creator, responsible for initiating, validating and establishing undergraduate courses including;

  • Fashion Marketing and Branding
  • Fashion Communication and Promotion
  • Creative Direction and curation for Fashion

Departmental Practice & Research pathway champion

Career overview

33 years as a full-time lecturer.

Previous academic roles include;

Course leader for Foundation course at South Nottingham college

Course leader for Graphics and Communication at South Nottingham college

Research areas

MOTIF

A provocative investigation into trend responses to image and icon. The resulting methodology is used to revisit trend forecasting and product development processes across the lifestyle sector. So far this body of work has resulted in;

  • 2010 – 2017 Conference participation & contribution
  • 2017 – 2019 Consultancy and Industry workshops
  • 2019 - Bonnigton Gallery Exhibition
  • 2022 – 2024 Website and App development

We don’t buy it to wear it

This body of work seeks to address a notable bias in Fashion sustainability research, by redirecting the focus away from design, production and manufacture towards consumer buying behaviours and the purchasing addictions prompted by complex motivations beyond any intention to wear the product.

The research focuses on 17 addictions (and 10 rationales) behind purchasing that aren’t connected to wearing or using, establishing the opportunity to fully investigate each impulse and translate the reward to tactics (behaviour displacement strategies) that bypass purchasing.

External activity

  • External examiner
  • International partnership Verifier

Publications

Visual Contrast: The Art of Display and Arrangement

  • Publisher ‏ : ‎ Ryland Peters & Small; 1st edition (30 April 2013)
  • ISBN-10 ‏ : ‎ 1849753601
  • ISBN-13 ‏ : ‎ 978-1849753609

Course(s) I teach on