Baroness Sue Campbell CBE

Distinguished Lecture Series - Creating a winning culture

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Baroness Campbell is the Chair of the Youth Sport Trust, and the former Chair of UK Sport.  She has represented her country as a player, a coach and a team manager.

This lecture highlighted the key changes that took place within Team GB to create a winning culture.

  • When: Tuesday 25 March 2014, 6 pm
  • Location: Nottingham Trent University, City Campus, Goldsmith Street, Nottingham, NG1 4BU

Past event

Event details

Baroness Campbell is the Chair of the Youth Sport Trust, and the former Chair of UK Sport.

She initially trained as a physical education teacher, taught in Manchester and has lectured at Leicester and Loughborough universities. During this time, Sue represented her country as a player, a coach and a team manager.

For more details about Baroness Campbell, please download our online brochure.

Lecture synopsis:
In Atlanta in 1996, Team GB won one gold medal and finished 36th in the medal table.  In 2012, the Team won 65 medals and finished in third place. This lecture highlighted the key changes that took place during this time to create a winning culture.

Watch a video of Baroness Campbell's lecture:

Location details

Address:

Nottingham Trent University
City Campus
Goldsmith Street
Nottingham
NG1 4BU

Past event

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