Marketing within Business Organisations: Specialisation or Fragmentation?

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This British Academy of Management event will explore the notion that the role of marketing is becoming increasingly fragmented in organisations. Current academic and practitioner perspectives will be presented and explored in specific contexts at this conference.

  • From: Thursday 27 March 2014, 12 am
  • To: Thursday 27 March 2014, 12 am
  • Location: Nottingham Trent Conference Centre, Newton building, Nottingham Conference Centre, Nottingham Trent University, City Campus, Burton Street, Nottingham, NG1 4BU

Past event

Event details

This British Academy of Management event will explore the notion that the role of marketing is becoming increasingly fragmented in organisations. Current academic and practitioner perspectives will be presented and explored in specific contexts at this conference.

Key speakers

  • Dr Karise Hutchinson, Chair of SIG, University of Ulster
  • Una Kent, Director of External Communications at Boots
  • Dr Keith Glanfield, Senior FME Fellow, Aston University
  • Professor Nick Lee, Aston University (Co-Editor of EJM)
  • Professor Audrey Gilmore, University of Ulster
  • Professor Charles Dennis, University of Lincoln

Who should attend

PhD students, marketing lecturers, marketing professors and practitioners working in the area of marketing.

Cost £45 for non-members and £25 for British Academy of Management members. Lunch and refreshments included.

Book a place

Please visit the British Academy of Management website.

For more information, please download the leaflet or contact Dr Karise Hutchinson.

Location details

Room/Building:

Nottingham Trent Conference Centre, Newton building, Nottingham Conference Centre

Address:

Nottingham Trent University
City Campus
Burton Street
Nottingham
NG1 4BU

Past event

Still need help?

+44 (0)115 941 8418