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Mystery of Branding: Why pay £200 for a £2 pen?

This event is now fully booked and we are no longer taking bookings

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Due to the high demand for places we are looking at repeating this event later on in the year. Further details will be available on this page soon. Please keep an eye out!

  • From: Wednesday 19 March 2014, 12 am
  • To: Wednesday 19 March 2014, 12 am
  • Location: Newton building, Main Entrance, Nottingham Trent University, City Campus, Goldsmith Street, Nottingham, NG1 4BU
  • Booking deadline: Saturday 18 February 2017, 12.00 am
  • Download this event to your calendar

Past event

Event details

Due to the high demand for places we are looking at repeating this event later on in the year. Further details will be available on this page soon. Please keep an eye out!

Why do consumers spend excessive amounts of money on products? Is it because these products have a certain name on it? Or is it just a case of greedy manufacturers and retailers, and vain customers?

Come to our business session to find out!

The afternoon, aimed at Post 16 students currently studying business or considering courses in business and marketing at university, will enable students to experience an interactive lecture and find out what it's like to study at university. Students will be given information about careers available and what skills and qualifications are needed to progress in the marketing industry.

There will be an opportunity to tour the NTU City site and meet current students and also to speak to an NTU business academic who has first-hand experience of working in the marketing world.

Students are welcome to attend this event on their own or accompanied with a teacher as part of a school / college group.

82% of attendees at the 2013 event agreed or strongly agreed that this event was 'good for employability'.

Comments from our 2013 event:


  • 'I really enjoyed the presentation on Branding, it is fun!'
  • 'The lecture was continuously captivating.'
  • 'I enjoyed learning new things in a new environment.'


  • 'Good use of props and real world examples to emphasise key points.'
  • 'Fast pace, good materials to support dialogue.'
  • 'Very interesting content. Good opportunity for students.'


Provisional programme:

  • 1 pm - 1.15 pm Registration
  • 1.15 pm - 1.30 pm Welcome, housekeeping and introductions
  • 1.30 pm - 1.50 pm Branding icebreaker
  • 1.50 pm - 2.20 pm Campus tour, refreshments
  • 2.20 pm - 3.05 pm Mystery of Branding Session
  • 3.05 pm - 3.20 pm Talk on NTU Business courses
  • 3.20 pm - 3.40 pm 'My Story' guest speaker
  • 3.40 pm - 3.50 pm Q and A and Evaluations

This is a provisional programme, there may be slight adjustments to this on the day.

Booking information

This is a free event.

Bookings are welcome from individual students or school / college groups. To book onto this event, please click the Add to basket button.

For further information or if you have any queries, please email Nayala Rehmat or telephone +44 (0)115 848 6414.

*For group bookings please be aware of the following: We are required to target learners who are from disadvantaged backgrounds and statistically less likely to progress on to further and higher education. We are required to ensure that at least 66% of the learners who engage in our activities meet one or more of these criteria. These include learners who:

  • reside in deprived neighbourhoods, where progression rates to higher education are low
  • are from low socio-economic backgrounds
  • are currently in receipt of a post-16 bursary
  • are in receipt of free school meals
  • are currently looked-after / in care or have recently left care
  • have a disability
  • post-16 students on vocational qualifications in state funded institutions (who are doing no more than one standard A-level)
  • mature students (those on an Access course and / or those over 21-years-old).

We can help you identify a cohort if you could provide us with the postcodes of learners within your group and an explanation of how they meet the above criteria. Please contact us for more information.

Location details


Newton building, Main Entrance


Nottingham Trent University
City Campus
Goldsmith Street

Past event

Still need help?

+44 (0)115 941 8418