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Retail Futures and Trends

The Changing High Street

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This event is aimed at small retailers in the East Midlands. It will explore how the high street is changing and what this means for independent retailers.

  • From: Thursday 30 October 2014, 12 am
  • To: Thursday 30 October 2014, 12 am
  • Location: Newton building, Main Entrance, Nottingham Trent University, City Campus, Goldsmith Street, Nottingham, NG1 4BU
  • Booking deadline: Sunday 29 October 2017, 12.00 am
  • Download this event to your calendar

Past event

Event details

This event is now fully booked. If you would like your name to be added to a waiting list please contact us by email or telephone +44 (0)115 848 2471.

The high street is changing. Mobile and online technologies already drive and affect consumer behaviour. How can small independent retailers learn to change, innovate and do business in this changing landscape?

This event is being run by working with you... NTU's project aimed at helping small and medium businesses in the East Midlands grow and develop, together with JWT, one of the world's largest advertising agencies.

Who should attend?This event is aimed at small retailers in the East Midlands who want to be inspired by retail trends taking place now and emerging in the near future. It will also interest academics and students with an interest in the subjects of consumption, consumer behaviour, retail and merchandising, and high-street trends.

Part funded by the ERDF, it is free of charge to eligible businesses.


5.30 pm - Registration and refreshments
Wine and canapés served, with sounds provided by The Music Exchange

6 pm - Welcome to Nottingham Trent University
Lynn Oxborrow, Academic Lead, working with you …

6.10 pm  - High Street rebootedMarie Stafford, Foresight Director, JWT London

Retail is undergoing momentous shifts, disrupted by new technologies and fast-changing consumer attitudes and habits. Using up to date retail trend information, JWT reports on three key trends.

7 pm - Retail theatre and the instore consumer experienceProf Kim Cassidy, Professor of Services (Retail) Marketing at Nottingham Business School and Coordinator for the ESRC Retail sector initiative.

Kim has worked in management with Marks and Spencer plc and Pedigree Petfoods and maintains a keen interest in applied retail research. She will focus on her research interests in experiential consumption, which involves collaboration with colleagues in Performing Arts.

7.20 pm - The future of technology in retailingAlan Morris, Executive Chairman, Retail Assist

Retail Assist provides IT Managed Services and Solutions support to many of the UK's leading retailers including Harvey Nichols, Selfridges, Karen Millen, Coast, Oasis, Warehouse, Morrisons and Whistles. Alan will provide an overview of technologies that are impacting retailing today, and those that will change the future of retailing.

7.40 pm - Standing still is not an optionJonathan Rigby, Page 45

With 20 per cent of their own business coming from online sales, local comic book store Page 45, share how they have engendered customer loyalty using online tools that aim to replicate customer's in-store experience.

8 pm - Question and answer session

8.30 pm - Event close
Networking until 9 pm in The Old Chemistry Theatre.

Booking information

This event is free of charge for eligible small and medium businesses based in the East Midlands. There are also a limited number of places available for NTU students.

This event is now fully booked. If you would like your name to be added to a waiting list please contact us by email or telephone 0115 848 2471.

Location details


Newton building, Main Entrance


Nottingham Trent University
City Campus
Goldsmith Street

Past event

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