Museums and the 'new visitor': where do we go from here?
This lecture will look at the rise of the new visitor – highly informed, well-travelled and expecting an individualised museum experience.
- From: Tuesday 9 June 2015, 12 am
- To: Tuesday 9 June 2015, 12 am
- Location: Newton building, Main Entrance, Nottingham Trent University, City Campus, Goldsmith Street, Nottingham, NG1 4BU
Inaugural lecture by Professor Graham Black
In his book, Transforming Museums in the 21st Century (2012), Professor Graham Black argued that museums must transform themselves if they are to remain relevant to 21st-century audiences – and this root and branch change would be necessary whether or not museums faced a funding crisis. This lecture looks at one aspect of this developing discourse: the rise of the new visitor – highly informed, well-travelled and expecting an individualised museum experience - and examines the museum assumptions that stand out to be challenged.
Date:Tuesday 9 June 2015
Venue and programme:
- 5.30 pm Evening reception (Newton)
- 6 pm Inaugural lecture (Newton Lecture Theatre 5)
- 6.45 pm Hot buffet* (Newton).
*Please state any dietary requirements by email.
Please confirm your attendance by emailing Jane Haddon or telephone +44 (0)115 848 3404.