Art and Design Research Guest Seminar

The internationalisation of SME fashion designers : a comparison of London and New York

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The School of Art & Design will be holding a Guest Research Seminar on the 21 January 2016.

This will be presented by Jennifer Millspaugh, London College of Fashion, University of the Arts London.

  • From: Thursday 21 January 2016, 12 am
  • To: Thursday 21 January 2016, 12 am
  • Location: 145, Bonington building, Nottingham Trent University, City Campus, Shakespeare Street, Nottingham, NG1 5LS

Past event

Event details

The School of Art & Design will be holding a Guest Research Seminar on the 21 January 2016.

This will be presented by Jennifer Millspaugh, London College of Fashion, University of the Arts London. Jennifer is currently completing her PhD and will giving a presentation on 'The internationalisation of SME fashion designers: a comparison of London and New York'.

Abstract

Fashion design entrepreneurs create highly internationalised operations not defined by the tangible features of their products, but the core brand essence and culture which influences the physical materialisation of their vision. These designers are defined by largely wholesale, highly internationalised operations within the SME sector, strengthened and supported by a broad network. This presentation examines the connection between the brand strategies and internationalisation processes adopted by these firms. Focusing on the growth and challenges of design entrepreneurs who operate within the gap between new talent and viably established businesses, the presentation provides greater understanding of the entrepreneurial fashion brand management process and presents a theoretical model of the intuitive and organic evolution these firms undergo in the course of brand identity creation and internationalisation.

For an enquiries please contact the College of Art & Design and Built Environment Research Office by email or telephone: +44 (0)115 848 2301.

Location details

Room/Building:

145, Bonington building

Address:

Nottingham Trent University
City Campus
Shakespeare Street
Nottingham
NG1 5LS

Past event

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