Management Division Seminar Series

Reinterpreting Fisher’s coordinated strategies: a longitudinal case study

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Seminars

Dr Roy Stratton BSc, MSc, PhD, FIMechE, FIOM, FCILT, Reader in Operations and Supply Chain Management, Nottingham Business School

Management Division Seminar Series - Reinterpreting Fisher’s coordinated strategies: a longitudinal case study

  • From: Wednesday 22 February 2017, 1 pm
  • To: Wednesday 22 February 2017, 2.30 pm
  • Location: N22A, Newton building, Main Entrance, Nottingham Trent University, City Campus, Goldsmith Street, Nottingham, NG1 4BU

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Event details

Dr Roy Stratton BSc, MSc, PhD, FIMechE, FIOM, FCILT, Reader in Operations and Supply Chain Management, Nottingham Business School

Reinterpreting Fisher’s coordinated strategies: a longitudinal case study

Abstract

Purpose

Much has been written about the need to align the supply chain with the product/market but it has proved, elusive especially in response to a supply change transitions. This paper reviews the established theoretical models before considering how the realignment process can be better supported in the light of a longitudinal study.

Design/methodology/approach

This paper uses a single apparel case where data was gathered over a five-year period involving multiple site visits, management interviews and archival data across three echelons of the supply chain. Repeated visits enabled the collection of contemporary evidence and the development and testing of the causal relationships. This case was part of a multi-case research project that explored the causal relationship between variation, uncertainty, performance trade-offs and buffering mechanisms (time, capacity and inventory).

Findings

The case analysis demonstrates how established theory and causal reasoning can be used to explain the trade-off oscillations that characterized this case. As with earlier studies, local cost considerations predominated, interspersed with strategic countermeasures. Fisher’s (1997) concept of coordinated strategies is shown to provide an effective means of clarifying the trade-off implications of the transition in support of proactive realignment. This concept is discussed in relation to other cases and literature before proposing how this could be developed and used as a basis for further research.

Practical implications

Supply chain redesign is of growing importance and with it the need to more effectively manage such transitions. This paper clarifies the need for supply chain orientation and offers means of clarifying the implications of such transitions to management.

Originality/value

This paper provides case evidence of the underlying operations management issues and the associated analysis.

About the author

Roy is in the Management Division in NBS where he attempts to blend his largely case research with teaching. His specialism is in the management of complex delivery systems, including healthcare and project management with a particular interest in the Theory of Constraints (TOC). Previously, Roy worked for Rolls Royce Aero Engines in an internal consultancy role and has since been actively involved in a wide range of industry-based and government funded knowledge transfer research projects. He has published widely in both professional and academic journals. Roy has been awarded a BSc in Mechanical Engineering (Nottingham), an MSc in Manufacturing System Engineering (Warwick), and a PhD in Supply Chain Management (Nottingham Trent).

For more information and to book your place, email Dr Michael Zhang.

Booking information

For more information and to book your place, email Dr Michael Zhang.

Location details

Room/Building:

N22A, Newton building, Main Entrance

Address:

Nottingham Trent University
City Campus
Goldsmith Street
Nottingham
NG1 4BU

Past event

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