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Enabling Innovation Strategic Digital Marketing

Uncover the tools to grow your business online

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Conferences | Networking | Public lectures | Seminars | Workshops

From the basics of SEO to investing in paid advertising and expanding your reach through PR, discover how to engage with your audience and raise awareness of your brand.

  • From: Wednesday 24 May 2017, 9 am
  • To: Wednesday 24 May 2017, 4 pm
  • Location: Vision West Nottinghamshire College, Derby Road, Mansfield, NG18 5BH
  • Booking deadline: Tuesday 23 May 2017, 12.00 am
  • Download this event to your calendar

Past event

Event details

Enabling Innovation presents:

Strategic Digital Marketing Masterclass with Impression

Could your marketing use some fresh ideas? Nottingham and Derby based SMEs are warmly invited to our masterclass on Strategic Digital Marketing, hosted at Vision West Nottinghamshire College in Mansfield.

During the session, you'll learn all about the digital marketing techniques available to businesses today, with clear, tangible tips for you to apply in your own business.

Laura Hampton, digital marketing manager at Impression, will open the session with an introduction to organic search marketing. Ever wondered how to get your website to the top of the search results list on Google? You'll learn that - and more - here.

Next, Aaron Dicks, managing director of Impression, will explore the topic of paid advertising online. From Google AdWords to Bing Ads to social media advertising, there are plenty of ways to advertise your business online. Aaron will explain how to choose the channel for you, and how to make the most of your budget.

After lunch, Impression will be joined by two guests. Paul Gordon, founder of social media agency Gather Social, will explain how you can use social media to grow your business online. To close the day, James Bryant of video marketing agency Skeleton Productions will share his expertise on how to craft a video marketing strategy, how to make your first video and video promotion techniques.

Based in Nottingham and with an office in London, Impression specialises in results-driven SEO, PPC, PR and content marketing, as well as web design and development. To find out more, visit

Skeleton Productions is a video marketing agency that prides itself on its strategic approach to video. Find out more at

Gather Social is a social media agency with a focus on driving clear results and business advantages through social media. Find out more at

This event is for SMEs in the D2N2 area. We welcome attendees from our previous events and also any newcomers who are interested. Refreshments and nibbles will be provided. Please click on the Booking tab above to book your place.

We would advise you to bring your tablets or laptops along if possible for use during some interactive activities.


9am - Registration, breakfast and networking

9:30am – First session: Laura Hampton, Impression - Digital Marketing for Growing Businesses

10:45am - Break

11:00am- 12:30pm – Second Session: Aaron Dicks, Impression - The Paid Advertising Opportunity

12:30pm – 1:15pm – Lunch and networking

1:15pm – 2 :45pm – Session continues: Paul, Gather Social - Social Media for Business

2 :45pm - Break

3pm-4pm – Final session: James Bryant, Skeleton Productions - Video Marketing in a Multichannel World

4pm – Event close

Booking information

This event is free to attend, but attendees must register in advance. In order to attend this event you must be eligible for support from the Enabling Innovation Programme, which supports SMEs in Derbyshire and Nottinghamshire.

Location details


Vision West Nottinghamshire College


Derby Road
NG18 5BH

Past event

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