Build Your Brand & Take It To Market
Enabling Innovation - Food and Drink Business Masterclass
Learn the skills you need to bring your food product and brand to life, and take it to market.
- From: Friday 20 April 2018, 9 am
- To: Saturday 21 April 2018, 5 pm
- Registration: 9 am
- Location: Broadway Cinema, 14-18 Broad St, Nottingham, NG1 3AL
- Cost: Free
- Booking deadline: Thursday 19 April 2018, 5.00 pm
- Download this event to your calendar
This Food & Drink Masterclass will focus on building your food brand. Learn the skills you need to bring your food brand to life, and take it to market.
Whether you have already created your product and begun to establish your brand, are in the development stages, or are just starting out, there will be information and guidance within this workshop for you.
A brand is so much more than just the name or logo. Come along and learn what really goes into creating a food & drink brand.
What you will learn:
- What’s in a name? – common brand naming mistakes and how to avoid them
- How to create you brand – name, logo, tone, personality
- Standing out from the crowd - with your brand and packaging
- Taking your brand to market – identifying where your product and brand sits
- Useable marketing techniques – guerrilla, edible, experiential (to name just a few!)
Led by Claire Brumby, whose brand was awarded ‘CoolBrand’ status in both 2013/14 and 2016/17, this 2-day workshop is a packed full of top tips, know-how and practical knowledge so you will leave with a much clearer vision on what steps you take next in your food brand journey.
Claire Brumby – The Food Guide & founder of Scrubby’s Crisps
Claire Brumby is The Food Guide - a mentor, consultant, and speaker who uses first-hand knowledge, experience and battle scars gained through founding her own multi-award winning premium snacking brand; Scrubby’s Vegetable Crisps into a fiercely competitive sector of the food industry. Having taken her brand from conception through to multiple and high profile listings, nationally and internationally, she understands your journey.
Same for both days;
9.00am Event Registration with tea/coffee & light breakfast
9.30am Morning Sessions
12noon Lunch (provided)
1.00pm Afternoon Session 1 (industry speaker tbc)
2.30pm Refreshment Break
3.00pm Afternoon Session 2 (industry speaker tbc)
This event is just one of three masterclass sessions run by the Food and Drink Innovation team. Sign up to all three below:
Build your Brand & Take it to Market
If you would like any further information about this event before booking your place, please email us.
This event is free to attend, but attendees must register in advance. In order to attend this event you must be eligible for support from the Enabling Innovation Programme, which supports SMEs in Derbyshire and Nottinghamshire.
Enabling Innovation is a three-year collaboration between Nottingham Trent University, the University of Nottingham, and the University of Derby to support SMEs in Derbyshire and Nottinghamshire to innovate. It is part-funded by the European Regional Development Fund (ERDF).
14-18 Broad St