Business Leaders Lecture Series - Developing your Personal Brand: People Buy People…But Are They Buying You?
It takes as little as a tenth of a second for someone to form an impression of you. What they’re sussing out is your personal brand – who you are and what you’re all about. Jennifer Holloway provides an insight into how your personal brand works and, more importantly, how to blow your own trumpet.
- From: Wednesday 30 May 2018, 6 pm
- To: Wednesday 30 May 2018, 7.30 pm
- Registration: 5.30 pm
- Location: Nottingham Conference Centre, Nottingham Trent University, Burton Street, Nottingham, NG1 4BU
- Booking deadline: Wednesday 30 May 2018, 9.00 am
Its daunting to think it only takes as little as a tenth of a second for someone to form an impression of you. What they’re doing is sussing out your personal brand – who you are and what you’re all about. But why? What do people say about you when you’re not in the room? Whatever that may be its your personal brand. In a world where ‘people buy people’ it helps them decide if they’re buying you. (And thanks to Google, that can happen before they’ve even met you)
To put it another way, your personal brand delivers two things: your ‘what’ and your ‘who’. Your ‘what’ is the factual stuff that lets others know what you bring to the table: what your job is, what company you work for, what sectors you’ve worked in, what tasks you do, what qualifications you have, what experience you have, what results you’ve delivered, etc. Your ‘who’ is the part that talks about who you are when you’re delivering all that what: the values and beliefs you hold, the things that motivate and drive you, the type of personality you have, the things that make you tick.
Taking that a step further, when you define your brand you set out your ‘what’ and ‘who’ in six key elements. Those key elements are: values, drivers, reputation, behaviours, skills/ strengths and image. Jennifer Holloway provides an insight into how your personal brand works and, more importantly, how to blow your own trumpet. You’ll learn about:
- First impressions and how people gather clues to form them
- What a personal brand is and why you already have one
- The importance of your personal brand in increasing your profile and influencing others
- Practical tips and techniques to present a positive brand
When it comes to personal branding, Jennifer Holloway knows her stuff. She spent 15 years in corporate life doing PR and dealing with the media, before launching her own company in 2008, when her own brand was at the heart of her business. She now delivers personal brand keynote and workshops, as well as one-to-one coaching, to FTSE 100 clients including Santander, Vodafone, RBS and Bupa. As the author of Amazon’s #1 personal branding book, she’s taken what she’s learned and created a practical guide to blowing your own trumpet, to help as many people as possible discover being successful means being yourself.
Wednesday 30 May 2018
5.30 pm - Registration in the main Newton building with welcome drinks
6.00 pm - Lecture commences
6.50 pm - Questions to Jennifer
7.00 pm - Refreshments, wine and canapés
7.30 pm - Close