Innovation and Outsourcing for SMEs

Enabling Innovation - Food and Drink Business Masterclass

innovation and outsourcing
Networking | Seminars | Workshops

This Food & Drink Masterclass will focus on innovation, successful New Product Development (NPD), and production; in-house vs. outsourcing.

  • From: Friday 14 September 2018, 9 am
  • To: Saturday 15 September 2018, 5 pm
  • Registration: 9 am
  • Location: Nottingham Trent University, Brackenhurst Campus, Brackenhurst Lane, Southwell, NG25 0QF
  • Cost: Free
  • Booking deadline: Thursday 13 September 2018, 5.00 pm

Event details

The food & drink industry is one of the fastest moving sectors and staying ahead is critical to your success; innovation & NPD plays a key role in that. Throughout this Masterclass there will be information and guidance on how you can (and must!) incorporate innovation in to your business.

When you take the decision to either outsource production, or manufacture yourself in-house, each comes with its own challenges - hear from experienced speakers giving their insights on both routes; helping you understand which may work best for you in your business.

This 2-day workshop is a packed full of top tips, know-how and practical knowledge so you will leave with a much clearer vision on what steps you take next in your food brand journey.

What you will learn:

  • What an effective NPD process looks like
  • Drivers for NPD & Identifying Trends to Enable NPD
  • How SME’s and Challenger Brands can Outsmart the Big Guys
  • Why do Some New Products Fail?
  • In-house vs. outsourced: key decision making criteria, and where to find manufacturing partners


Claire Brumby – The Food Guide & founder of Scrubby’s Crisps

Claire Brumby is The Food Guide - a mentor, consultant, and speaker who uses first-hand knowledge, experience and battle scars gained through founding her own multi-award winning premium snacking brand; Scrubby’s Vegetable Crisps into a fiercely competitive sector of the food industry. Having taken her brand from conception through to multiple and high profile listings, nationally and internationally, she understands your journey.


Same for both days

9.00am  Event Registration with tea/coffee & light breakfast

9.30am   Morning Sessions

12noon   Lunch (provided)

1.00pm   Afternoon Session 1 (industry speaker tbc)

2.30pm  Refreshment Break

3.00pm  Afternoon Session 2 (industry speaker tbc)

5.00pm Session ends.

Booking information

This event is just one of three masterclass sessions run by the Food and Drink Innovation team. Sign up to all three below:

Build your Brand & Take it to Market

Innovation & Outsourcing

Routes to Market & Pitching to Buyers

If you would like any further information about this event before booking your place, please email us.

This event is free to attend, but attendees must register in advance. In order to attend this event you must be eligible for support from the Enabling Innovation Programme, which supports SMEs in Derbyshire and Nottinghamshire.

Enabling Innovation is a three-year collaboration between Nottingham Trent University, the University of Nottingham, and the University of Derby to support SMEs in Derbyshire and Nottinghamshire to innovate. It is part-funded by the European Regional Development Fund (ERDF).

Location details


Nottingham Trent University
Brackenhurst Campus
Brackenhurst Lane
NG25 0QF

Still need help?

Adam Keenan
0115 848 2351