Routes to Market & Pitching to Buyers

Enabling Innovation - Food and Drink Business Masterclass

routes to market
Networking | Seminars | Workshops

This Food & Drink Masterclass will focus on routes to market; retail, wholesale, direct retail and how to pitch to buyers, as they vary depending on which route.

  • From: Friday 9 November 2018, 9 am
  • To: Saturday 10 November 2018, 5 am
  • Registration: 9 am
  • Location: Broadway, 14 - 18 Broad Street, Nottingham, NG1 3AL
  • Cost: Free
  • Booking deadline: Thursday 8 November 2018, 5.00 pm

Event details

Depending on what your product is, who and where your target market and customers are, you will need and have varying routes to market. In this Masterclass you will learn these varying routes, which is right for you, how to enter them successfully. The second days’ sessions will centre on how to sell to, and negotiate with, buyers to get the best price for your product.

Having a greater understanding of all the above will stand you in better stead in securing listings for your product saving you time, money, and sanity in the process!

This 2-day workshop is a packed full of top tips, know-how and practical knowledge so you will leave with a much clearer vision on what steps you take next in your food & drink business journey.

What you will learn:

  • Understanding the various routes to market.
  • Who to sell to – which route, and why?
  • How to build your buyer presentations
  • The role of the buyer (and what they need from you!)
  • Tips on pitching
  • Selling & Negotiating Skills – Leveraging your power against the retailers


Claire Brumby – The Food Guide & founder of Scrubby’s Crisps

Claire Brumby is The Food Guide - a mentor, consultant, and speaker who uses first-hand knowledge, experience and battle scars gained through founding her own multi-award winning premium snacking brand; Scrubby’s Vegetable Crisps into a fiercely competitive sector of the food industry. Having taken her brand from conception through to multiple and high profile listings, nationally and internationally, she understands your journey.


Same for both days

9.00am  Event Registration with tea/coffee & light breakfast

9.30am   Morning Sessions

12noon   Lunch (provided)

1.00pm   Afternoon Session 1 (industry speaker tbc)

2.30pm  Refreshment Break

3.00pm  Afternoon Session 2 (industry speaker tbc)

5.00pm Session ends.

Booking information

This event is just one of three masterclass sessions run by the Food and Drink Innovation team. Sign up to all three below:

Build your Brand & Take it to Market

Innovation & Outsourcing

Routes to Market & Pitching to Buyers

If you would like any further information about this event before booking your place, please email us.

This event is free to attend, but attendees must register in advance. In order to attend this event you must be eligible for support from the Enabling Innovation Programme, which supports SMEs in Derbyshire and Nottinghamshire.

Enabling Innovation is a three-year collaboration between Nottingham Trent University, the University of Nottingham, and the University of Derby to support SMEs in Derbyshire and Nottinghamshire to innovate. It is part-funded by the European Regional Development Fund (ERDF).

Location details


14 - 18 Broad Street

Still need help?

Adam Keenan
0115 848 2351