The best of both worlds
An Inaugural Lecture by Professor Peter Ford, School of Art & Design
Drawing on 40 years of design experience in both industry and academia, Peter Ford will explore the way in which attitudes to both design in practice and design in research have changed and evolved over time. He will demonstrate the impact this has had on both industry and academia and suggest that in order to achieve “the best of both worlds” it is necessary to strike an effective balance between design research and design practice.
- From: Monday 10 December 2018, 5.30 pm
- To: Monday 10 December 2018, 8 pm
- Location: Lecture Theatre 4, Newton Building, Goldsmith Street, Nottingham, NG1 4BU
- Booking deadline: Sunday 9 December 2018, 5.00 pm
The talk will incorporate numerous real-life product design examples to illustrate the dynamic between these two aspects of design and to allow the tension between them to be explored. It will be of interest to those engaged in a wide range of design disciplines, especially product design, and to others interested in practice-based research. With institutions such as the British Academy becoming increasingly interested in this style of research, this talk will provide a useful insight into the possibilities of this emerging area of research activity.
Professor Ford joined Nottingham Trent University in September 2018 as Professor of Design where he is leading the recently established Design Matter research group and is taking a lead role within the School of Design on its applied, Practice Research focus. He will also be working closely with NTU’s Medical Technology Innovation Facility (MTIF) and will be NTU’s joint lead on the Impacting Business by Design initiative.
His career began with ten years of product design consultancy for the international consultants BIB, (Butler, Isherwood and Bartlett) and Jones Garrard, working on products for companies that included Minolta, Ferguson, Duracell, British Telecom, Pfizer, and Black and Decker, working on contracts in Japan, the USA and the rest of Europe. He joined De Montfort University in 1991, becoming Professor of Design in 2010.
There he was involved with the development of undergraduate and post graduate product design courses, and higher degree supervision and examining. He established the Design Unit (an industry facing design research and consultancy group) in 1992 which undertook projects totalling over £8 million of design research support for industry during his tenure.
Reserve your place
To attend this inaugural lecture please select reserve your place at the top of the page and complete a brief online booking form.
For all enquires about this events please email us, or call +44 (0)115 848 8268.
|5.30 pm – 6 pm||Guest registration and welcome drinks||Forum Level 1, Newton building|
|6 pm||Welcome by Professor Edward Peck, Vice Chancellor||Lecture Theatre 4, Newton building|
|6.10 pm – 7.20 pm|
Lecture delivered by Professor Peter Ford
|7.20 pm – 8 pm||Drinks and canapés||Forum Level 1, Newton building|
Situated on the University’s City Campus, the Newton building is a short walk from Nottingham city centre. Due to our central location we don’t have visitor parking available, but public transport will bring you almost to our door.
If you’re intending to park in the city centre, the closest (and largest) facilities to our City Campus are: