Some Thoughts on Consuming Wisely
Marketing and Consumer Studies (MACS) Research Centre are delighted to welcome Uptal Dholakia who will be presenting ‘Some Thoughts on Consuming Wisely’.
- From: Wednesday 8 December 2021, 2 pm
- To: Wednesday 8 December 2021, 4 pm
- Cost: Free
- Booking deadline: Wednesday 1 December 2021, 2.00 pm
- Download this event to your calendar
Utpal Dholakia is the George R. Brown Professor of Marketing at the Jesse H. Jones Graduate School of Business, Rice University in Houston, Texas. He has a master's degree in psychology, and a Ph.D. in marketing from the University of Michigan, a master's degree in operations research from the Ohio State University, and a bachelor's degree in industrial engineering from the University of Bombay. His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions. He also studies relational aspects of consumer behavior. He has published in a number of marketing and management journals, and consults with firms in financial services, energy, health-care and other industries