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Digital Fundamentals (blended in-person/online course)

Digital fundamentals
Seminars | Workshops

In the current economic climate and with customer behaviours constantly changing, marketing is now more important than ever to the survival and success of businesses.

The Digital Fundamentals course, which is part-funded by the European Social Fund (ESF), has been designed specifically for SMEs and sole traders that want to grow their businesses. You will learn about the different tools available to you and how to develop engaging digital marketing content. To ensure that you manage your time and resources effectively you will also learn how to develop digital communications campaigns and how to measure the effectiveness of these campaigns.

Event details

Please note: to be eligible for this course, you must be an employee of an SME that is based in Nottinghamshire or Derbyshire.

This support is part-funded by the European Regional Development Fund

Digital Fundamentals is a fully funded, Level 3 Chartered Institute of Marketing (CIM) accredited course. By signing up, you’ll receive a one-year CIM membership and can take a timed assessment which will give you 12 credit points towards a full CIM qualification.

As a business owner, entrepreneur, or someone responsible for external communications, you will already understand how important your reputation is to your success. It truly can be the deciding factor in whether or not customers choose to come to you instead of your competitors.

Effective marketing helps to build your brand and have a lasting impact by getting the word out about your business and allowing you to connect with new customers. You can build your current customer base, and most importantly, boost your sales.

Programme

Course dates and content

Digital Fundamentals courses will run over six sessions on consecutive Wednesdays. Four of the sessions will be online and two face to face. Each session runs from 10 am – 1 pm.

This course will run on the following dates and cover the following topics:

Pre-course (self-directed)Module introduction and initial pre-work content.
Session 1:
Wednesday 12 January 2022
(face to face session, Nottingham)
  • Introduction and information about the assignment
  • Understand the impact of digital marketing on marketing activities
Session 2:
Wednesday 19 January (online)
  • Understand the effect of digital technology on customers
  • Understand the use of digital marketing tools
Session 3:
Wednesday 26 January (online)
  • Outline the development of digital marketing content
Session 4:
Wednesday 2 February (online)
  • Learn how to develop digital marketing communications campaigns

Session 5:
Wednesday 9 February (online)
  • Understand how to measure digital marketing communications campaigns
Session 6:
Wednesday 16 February 
(face to face session, Nottingham)
  • Case studies showing practical application
  • Review of assignment requirements
  • One to one coaching session to review assignment

Places are limited to 16 delegates per group so book early to secure a place.

Learning outcomes

Upon successful completion of this module, you should be able to demonstrate the following knowledge and skills:

  1. An understanding of the impact of digital technology on your marketing and your customers.
  2. Knowledge of the different tools available to you and how to develop engaging digital marketing content.
  3. Knowledge in how to develop digital communications campaigns and how to measure the effectiveness of these campaigns.

Participants will complete the course with a framework and the initial content for a digital marketing plan which they can then implement within their business.

Booking information

To enrol on this course, you must be an employee of an SME that is based in Nottinghamshire or Derbyshire.

Once we receive your enquiry, our team will be in touch to perform an eligibility check.

If you have any queries about this event, please email DF@ntu.ac.uk.

Still need help?

Digital Fundamentals team