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The perks of falling, failing and finding your feet

An inspiring morning event at the Dryden Enterprise Centre to build your personal development.

Cordell Jeffers
In conversation | Networking | Public lectures | Workshops

Want to build a stronger mindset to deal with failure? Join us at the DEC to hear from award-winning entrepreneur Cordell Jeffers on how to amplify resilience in yourself and in your business.

  • From: Thursday 30 June 2022, 9.30 am
  • To: Thursday 30 June 2022, 12.30 pm
  • Location: Dryden Enterprise Centre, Dryden Street, Nottingham, NG1 4FQ
  • Cost: Free
  • Booking deadline: Tuesday 28 June 2022, 3.00 pm
  • Download this event to your calendar

Past event

Event details

From bad ideas to losing sales, failure is an important (and overlooked) part of business. During this event we'll delve into resilience, how to build a mindset that will help you deal with failure and work with peers to share knowledge.

About the event

The morning will kick off with an inspirational talk from award-winning entrepreneur, international speaker and mindset coach, Cordell Jeffers. Cordell will be sharing his story and discussing personal development, how to cultivate a growth mindset, resilience, and success attainment.

Next, you will split off into groups and take part in a skill swap session, to allow you to share your expertise and gain advice from others to enhance your skills.

The morning will be finished with a motivational panel discussion and Q&A.

About Cordell Jeffers

Cordell Jeffers is an award-winning entrepreneur, international speaker, and mindset coach from Birmingham; he has used adversity and difficult situations in his early life to become the unstoppable force he is today.

Growing up in urban inner-city Birmingham, he has faced vast challenges around crime and drugs, but chose to keep on the straight and narrow. In his early school life, he found himself disengaged, and felt that his innovative flair did not suit the schooling system.

Cordell moved to the Caribbean with his mother and brother after being expelled from school. This raw environment showed him how people with ‘less’ made ‘more’ of their resources. He was able to recondition his mindset for success, and quickly became interested in business, entrepreneurship, and self-development.

Today, Cordell is the founder of multiple successful businesses and international social enterprise ‘We Shine Group’. He has impacted thousands of lives with his experiences, wisdom and authenticity.


Sir Richard Branson:

“I really enjoyed Cordell’s story, I am inspired to see how he is channelling his energy into helping the next generation to fulfil their potential”

Idris Elba:

“It is amazing to see how Cordell is such a positive role model for his community and to see all the lives that he has touched with his work”


What can I expect?

Arrival from 9am.

The day will kick off with an inspiring speech from Cordell at 9:30am, followed by a skill swap session and finished with an exciting panel talk, discussing all things resilience, mindset and performance in business.

Booking information

This is an in-person session.

Location details


Dryden Enterprise Centre
Dryden Street


There is no onsite parking at the Dryden Enterprise Centre, and we encourage, wherever possible, that people access the building by walking, cycling, or using public transport.

The DEC is within Nottingham Trent University’s city campus.

We’re adjacent to the Dryden Centre and opposite the Bonington Gallery. Our location is highlighted by the NTU Enterprise pin. Map courtesy of Google.

If you’re using SatNav or Google Maps use the postcode NG1 4FQ to help find us.

Past event

Still need help?

Amy Ward