Foreign Market Exit and Re-entry Decisions: Antecedents and Outcomes
Marketing and Consumer Studies (MACS) Research Centre are delighted to welcome Carlos M. P. Sousa to present 'Foreign Market Exit and Re-entry Decisions: Antecedents and Outcomes'.
- From: Monday 12 September 2022, 2 pm
- To: Monday 12 September 2022, 4 pm
- Booking deadline: Sunday 11 September 2022, 5.00 pm
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Biography: Carlos M. P. Sousa is Full Professor of Marketing and Business Strategy at Molde University College in Norway. He received his Ph.D. from University College Dublin (Ireland). Previously, he was an Assistant Professor at University College Dublin and a Full Professor at Durham University (UK). Professor Sousa is an Associate Editor of the Journal of Business Research and Associate Editor of International Marketing Review. He has been a visiting professor at universities in Australia, Brazil, Chile, Ireland, Italy, Portugal, Spain, and the UK. Professor Sousa has published over 70 articles, in journals such as Research Policy, Journal of Product Innovation Management, Journal of Business Research, Journal of International Marketing, Journal of World Business, Global Strategy Journal, and British Journal of Management. In March 2021, Professor Sousa was awarded the 2021 Hans B. Thorelli Award by the American Marketing Association.
Abstract: The last four decades have witnessed an exponential increase in firms entering foreign markets. Not surprisingly, there has been a significant amount of research explaining firms’ foreign entry strategies, which has been cited as a critical issue within the context of international marketing. However, while there has been significant growth in outward foreign direct investment (OFDI), there has also been an increasing number of firms which have faced difficulties in their foreign operations and where forced to exit the market. While the topic of firm’s exit decision is important and relevant in today’s dynamic and globalized marketplace, this area of research is still in its infancy. Unsurprisingly, scholars have recently called for more attention to be paid to the firm’s foreign exit decisions.
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