Calum wins Yellow Pencil Award

NTU Graphic Design graduate Calum Middleton won the prestigious award for his innovative art installation which advertised his capabilities as a designer.

NTU Graphic Design graduate Calum Middleton won the prestigious award for his innovative art installation which advertised his capabilities as a designer.

Calum's work also demonstrated that his height, 6ft 5ins, gives him a unique viewpoint of the world.

The brief was for people to create something to market themselves to future employers, and Calum chose to target a New York-based design company who is known for its playful approach to graphics.

Calum created a typographic installation which comprised a white shelf with blue writing that displayed the words 'designer with a unique perspective'. The words, however, were painted to only be legible to people at his eye level and appear distorted to people of average height. Calum then photographed the installation from various heights, displayed the pictures on a height chart next to each height they were taken from and sent the charts to the design company so they could see his perspective.

Calum said: "Being a designer is all about putting a new perspective on things. We all have a unique perspective, but my idea was to play on the fact that my perspective is physically unique. I was over the moon to win as it's such a big award. The Yellow Pencil is recognised worldwide, so it's great to have that sort of accolade."

Calum's tutor Kathryn Coates, Senior Lecturer in Graphic Design, said: "This is a fantastic achievement. We're thrilled that Calum has won such a prestigious award. The competition, as always, was very tough with entrants from around the world. D&AD recognised the originality of Calum's concept and its delivery. His installation was unique and he was a worthy winner."

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Calum wins Yellow Pencil Award

Published on 15 January 2014
  • Subject area: Art and design
  • Category: School of Art & Design

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