Helping SMEs find social media success

A free hands-on workshop designed to demystify social media proved to be a great success.

Twenty-five delegates from businesses around the East Midlands recently attended a workshop designed to demystify social media, held at Nottingham Trent University (NTU).

The event was hosted by the University’s working with you team. The team has been recruited to generate collaboration work between NTU and small and medium businesses in the East Midlands.

A hands-on workshop was led by journalist Julie Nightingale, course leader on the MA in Magazine Journalism at NTU. Julie is a writer and editor for national newspapers and magazines, including The Guardian, and runs her own business. 

Julie said: "The exchange of ideas and knowledge was invaluable – those that participated had different knowledge levels of the use of social media and interacted really well with one another, creating a real buzz!"

The topic was really brought alive by case studies by experts in the field of social media, who imparted their great knowledge and enthusiasm to the attendees.

Chris Botherway is New Media Manager at Trent Bridge - the historic home of Nottinghamshire County Cricket Club. He is responsible for the Club's digital portfolio and has developed digital strategies for professional sports clubs and leagues all over the world. Chris said: "It was great to speak to such a wide range of businesses with different experiences and expertise in using social media. Hopefully everyone will have been able to take away at least one of the techniques or tips that we use everyday at Trent Bridge."

Richard Flewitt is a Business Video Producer at New Edge TV and highly experienced, specialising in creating communications that get to the heart of an issue. His company whas grown through networking, social media and referral marketing. Richard said: "The event demonstrated how useful Twitter can be as a vehicle to promote your brand and company identity and I was very happy to explain how New Edge uses Twitter and social media to promote our business video activities".

Feedback from attendees was very positive, with delegates keen to attend more workshops in the future.

Next event

The next social media workshop is Winning Business Through Social Media, on Thursday 20 March 2014. The event is designed to provide delegates with the skills and confidence to plan and deliver their own social media sales campaigns.

This workshop is free of charge to SMEs in the East Midlands but is likely to become fully booked very quickly, so to avoid disappointment please register your interest as soon as possible. Visit the event webpage for more information.

Helping SMEs find social media success

Published on 13 February 2014
  • Category: Business

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