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Fashion Design graduate releases G21 Talent collection.

NTU Fashion Design graduate Ryan Farrell has now seen his African-inspired prints on the rails of George at Asda after the retailer asked him to design a collection for its newest fashion label G21 Talent.

NTU Fashion Design graduate, Ryan Farrell, has now seen his African-inspired prints on the rails of George at Asda after the retailer asked him to design a collection for its newest fashion label G21 Talent.

The range is the latest initiative from the retailer, which has sponsored Graduate Fashion Week since 2011, in a bid to support youth unemployment. Ryan was approached to create the women's collection after talent spotters were wowed by his colourful prints at last year's Graduate Fashion Week.

Ryan said, "My final collection was based on the culture and art influence of the Ndebela tribe and the roots of my [South African] heritage. I focused on all the elements of the tribe and then put my own interests into the art side of things, such as colour and animal painting by different African tribes and artists."

Nicola Jones, design manager at George commented, "His collection was fun, sporty and styled so well with the simple stripy socks and bold trainers. His use of jersey stood out for us as this is a great fabric to work with and one that we know George customers like, so I could really see how his collection could translate into a range for G21 Talent."

Ryan spent two months at George's headquarters following his graduation last year, working up his designs for the limited edition G21 Talent label. "George had given me a call and asked me if I would like to come and do an internship with them. I didn't even hesitate, my answer was yes." Ryan added, "They had told me that they instantly fell in love with my collection and thought it had great potential in the commercial world.

"The project involved a whole lot of different tasks, such as choosing my colours, dealing with manufacturers, creating moodboards and the most exciting thing, taking my collection and redesigning it into a commercial range."

Ryan's nine designs which include a skirt, dress, shirt, t-shirts and a jumper, are currently being sold in nine Asda superstores across the country as well as internationally via the retailer's fashion website. George bosses have been delighted with the result of Ryan's work and have agreed to stock his collection in ten flagship stores including West Bridgeford, Sheffield, Leicester, Wigan and Watford.

Ryan says that his future plans include focusing on a good place of work and "In five years' time running a successful fashion label and a home décor and furniture label."

You can view and buy Ryan's designs in-store at George at Asda now, as well as online.

Fashion Design graduate releases G21 Talent collection.

Published on 24 March 2014
  • Category: School of Art & Design

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