Media Creatives create media campaign for Paul Smith

Our FdA Media Creatives students have completed a course-wide project celebrating Sir Paul Smith’s work and his connection to Nottingham.

It was great working with a new group of people with similar interests and different strengths.

Year Two student, Dale Fallows

Our FdA Media Creatives students have completed a course-wide project celebrating Sir Paul Smith's work and his connection to Nottingham.

The students were divided into two teams and tasked with The Assignment: creating a media campaign that captured the essences of the Paul Smith brand and its links to the city, called Nottingham Loves Paul Smith.

The teams' work focused on graphic design, photography and film, and included poster campaigns, promotional images and films, websites, logos and brochures.

Year Two student Dale Fallows told us: "It was great working with a new group of people with similar interests and different strengths. Now we can collaborate our strengths in future projects."

After three weeks of research and development the students presented their ideas as part of a showcase at Nottingham's Galleries of Justice. Their work was judged by an industry panel which included Donna Bowyer (Creative Director of the Bang! Short Film Festival), Nina Faresin (Senior Trent Manager at Wilkinson's), Sean Macaskill (Enterprise Advisor at The Hive) and Professor Lei Cox from NTU. Both teams received high commendations from the judges. Also in the audience was Sir Paul's sister, Janet, and former Paul Smith Knitwear Designer, Mary Corcoran.

Year Two student Olivia Naismith commented: "It was exciting that Sir Paul's sister was in the audience as there was the possibility she could pass the information on to him. It was also great to practice public speaking and presenting to people in industry."

The students' work from this project is eligible to be submitted for the Nottingham Loves competition in partnership with the Nottingham Young Creative Awards. Dale said: "We will definitely be submitting our work. This is an opportunity for young people to exhibit their work, network with future employers and gain valuable industry experience."

Media Creatives create media campaign for Paul Smith

Published on 9 April 2014
  • Category: School of Art & Design

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