MSc Management student success in the Drucker Video Competition and Drucker Forum in Vienna

Ugo Nwokoro graduated from MSc Management and Entrepreneurial E-Business in November 2013. Whilst studying with us Ugo won fifth prize in the International Drucker Video Contest. He was the top-ranked UK entry (and the only UK entrant in the top 20).

Ugo Nwokoro graduated from MSc Management and Entrepreneurial eBusiness in November 2013. While studying with us Ugo won fifth prize in the International Drucker Video Contest. He was the top-ranked UK entry (and the only UK entrant in the top 20). Ugo's prize was a trip to the Annual Drucker Forum in Vienna. He is now working in the UK as a Commercial Manager for BigChange Apps.

Here he gives us his account of the experience.

"As the time to graduate loomed closer and closer I was on the search for beneficial additions to my CV. I was getting involved in societies more, taking training and internship opportunities and actively networking. The opportunity for the Drucker Essay contest came when I received information about it sent out to students in the Business School. I figured it was a golden opportunity. I had written so many essays already for assessments so I felt it wouldn't be a problem to write another one with the possibility of winning an award for it. However, on beginning my research into the Drucker Society and the history of the contest, I began to realise it was so much more than a simple CV decoration. It was an opportunity to write about a topic I was passionate about and express my opinions as a young scholar to seasoned academics and professionals in business. It was a chance to get involved with a prestigious organisation and meet like-minded people.

"I chose to write about the concept of 'collaborative consumption' – an idea that had become a commonly discussed trend and an area of debate in the business world. Many entrepreneurs had adopted the idea and created unique business models in attempts to monetise it. Some had been successful and some had failed but it was still too early to tell whether it was a failed concept or a profitable opportunity. My essay was aimed at discussing the creative possibilities that could arise in a more collaborative world. It stretched as far as discussing how managers could adopt aspects of the 'collaborative consumption' concept in their businesses to maximise productivity. I was able to provide links between the teachings of Peter Drucker and the development of this rising trend. I also presented my ideas in a three-minute video for The Drucker Video Contest as it provided an opportunity to summarise the contents of my essay in a creative and exciting way. The video resonated very well with the voting audience, and I was able to secure a winning position at the end of the contest.

"I was more than excited when I received an email saying I was a winner and would be receiving a free ticket to attend the 5th Annual Drucker Forum in Vienna. The University was very supportive and gladly funded my expenses and accommodation for the trip. As I'd expected, the conference was exceptional. I got to meet all the other winning contestants from both the essay and video contests. To my surprise many of them weren't even students; winners ranged from young entrepreneurs to experienced professionals and even some thought leaders. The introductory ceremony alone was an eye-opener to how big and prestigious the Drucker society was. Being at the conference allowed young scholars like me to meet and mingle with highly successful business leaders on a face-to-face basis. I had interesting discussions with Tim Brown of IDEO and shared casual drinks with Petri Rahja of Scoopshot.com. I enjoyed inspirational speeches from Rick Goings of Tupperware and Peter Drucker's wife. I also had the opportunity to speak in front of an audience about my ideas and aspirations during the staged winners' panel coordinated by Hamel Prahalad’s daughter, Deepa Prahalad. We benefitted from constructive feedback given by intelligent listeners in the audience. The winners' awards were handed out during a beautiful Gala dinner at the classic Odeon Theatre in central Vienna.

"In totality, it was a very worthwhile experience. I was able to learn a great deal about business and innovative management thinking from simply discussing with the intelligent individuals that were in attendance. I still keep in touch with many of them today and am looking to collaborate with some in the near future. Along with the ceremony tickets, I won a year's membership to the Drucker society and a subscription to the Harvard Business Review – a publication that keeps readers at the forefront of business issues. Looking back, I'm glad I took the opportunity and will surely be doing it again in 2014."

For further information on the Drucker Society please visit their website.

MSc Management student success in the Drucker Video Competition and Drucker Forum in Vienna

Published on 7 April 2014
  • Category: Nottingham Business School

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