Knitwear Design and Knitted Textiles student Charlotte wins competition with Abercrombie and Fitch

Second year student Charlotte Yates was selected as the overall winner of Abercrombie and Fitch's recent live competition project involving students from both Fashion Knitwear and Fashion Design course areas.

Second year student, Charlotte Yates, was selected as the overall winner of Abercrombie and Fitch's recent live competition project involving students from both Fashion Knitwear and Fashion Design course areas.

Abercrombie and Fitch challenged NTU students from each course area to choose one of their collection labels, either A&F, Hollister or Gilly Hicks, depending on which they felt they related to the most. They asked them to compile a sketchbook containing inspirational research including fabric, trim, colour, silhouette and trend, along with presentation boards of their designs.

They then encouraged those taking part to visit stores and brand's websites to help them fully understand the lifestyle and brand values. "Check out the brand models, take in the photography, listen to the music, smell the fragrances, and most importantly, get up close and personal with the product." The students were also told to "Pay attention to the international runway fashion and pop culture icons and what they are wearing to see what could become a new trend."

Each participant was asked to create fully rendered illustrations of four head-to-toe key looks, each designed to clearly capture the attitude and style of the Abercrombie and Fitch customer. They then developed these designs into six to eight technical flat sketches of the most important items from their key looks.

Charlotte was selected as the overall winner of the competition. Charlotte said, "My inspiration stemmed from North American Indian prints and patterning, What I enjoy most about this course is the freedom it allows for personal creativity from the beginning of fabric development to designing the final garment.

"I loved designing for the brand and was disappointed when the hand in date arrived as I had lots more ideas. When my tutor Claire announced that I had won, I didn't know what to say I was so happy, the level of work handed in was really great and I was ecstatic when I found out that they had chosen mine."

Charlotte was awarded a £250 cash prize and £150 to spend in store.

Find out more about Fashion Knitwear Design and Knitted Textiles.

Knitwear Design and Knitted Textiles student Charlotte wins competition with Abercrombie and Fitch

Published on 2 May 2014
  • Category: School of Art & Design

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