Students have designs on TOMY toys

The creative design talents of Nottingham Trent University students have been recognised, as TOMY revealed the winners of its packaging design competition for an exciting new range.

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Lukasz Bialkowski scooped first prize

The creative design talents of Nottingham Trent University students have been recognised, as TOMY revealed the winners of its packaging design competition for an exciting new range.

Second year product design undergraduate, Lukasz Bialkowski, 20, scooped the first prize, meaning his design will be put into production. Runners up included 19-year-old Kimberley Ambrose and 21-year-old Brandon Evans. All three have just enjoyed a VIP day at the firm's headquarters near London.

The six week-long design challenge saw 70 second year students develop innovative new packaging designs for TOMY's soon to be launched Big Works range, which will include toys designed around vehicles commonly seen around the city.

The students were tasked with ensuring their designs clearly displayed the key features of the products, encouraged product trial, could be stacked and demonstrated the breath of the range. Perhaps most importantly, the designs had to appeal to children aged three to eight.

Commenting on his win, Lukasz said: "I'm very excited and I can't quite believe it. I really liked the brief and the fact that it was a live project. Putting what I've learnt over the last two years into practice, taking on board not only a young audience but a European one, whilst ensuring that the packaging was something that children could also play with, not just throw away, was a real challenge. It's been a great opportunity and will certainly prepare me for the future."

Emilia Lawes, senior sales and marketing manager across TOMY's Farm ranges said:"We've been overwhelmed with the level of creativity shown by all the students. Lukasz's designs really stood out, especially the concept of a pull out road design incorporated into the box. This, combined with the yellow hazard warning style tape around the box, really added play value and will certainly give it shelf appeal.

"We're confident that Lukasz's designs will complement and add real play value to the new Big Works range. As a toy brand, it is essential that we remain at the forefront of design and by linking with Nottingham Trent University, we can ensure we continue to be innovative, as well as helping to launch the careers of the next generation of designers."

Phillipa Marsh, course leader for the BA Product Design courses at Nottingham Trent University, added: "This was a good project for us to get involved in. It helped students to be creative and have a commercial focus to their work. It's been a really good experience working with TOMY and we look forward to doing more with them in the future."

The new Big Works range, featuring city themed toys in 1:16 scale, will be available from June 2014.

Students have designs on TOMY toys

Published on 2 May 2014
  • Category: Business; Press office; School of Architecture, Design and the Built Environment

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