Fashion Design student creates the perfect white shirt for Hawes & Curtis

Final Year Fashion Design student Melahat Uskuri will complete a work placement with Hawes & Curtis and see her shirt put into production after winning a competition to design the 'perfect white shirt'.

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Melahat Uskuri

Final Year Fashion Design student Melahat Uskuri will complete a work placement with Hawes & Curtis and see her shirt put into production after winning a competition to design the 'perfect white shirt.'

Hawes & Curtis is a universally respected shirtmaker that offers an extensive range of shirts and accessories for the contemporary lady and gentleman. Renowned for their exceptionally high standards, every shirt Hawes & Curtis produce offers uncompromised quality.

The popular competition has been running since 2011 and this year Hawes & Curtis asked students from NTU to design the perfect shirt, reflecting the brand's rich heritage while also mirroring modern trends.

The competition to support local fashion talent gives fashion design students the opportunity to design a shirt that will sit alongside the Hawes & Curtis men's and ladies premium fashion range. The white shirt remains a strong best seller in all areas for Hawes & Curtis since the brand was launched. The brand briefed the students to consider the restrictions of wearing a shirt in terms of fit, comfort and sleeve lengths; then to look at design details that offered newness and difference, to produce different options for the ultimate shirt to their customer.

Mel said, "The brief was to design the perfect white shirt and I therefore began looking into the meaning of white. My inspiration stemmed from developing a mood of purity, innocence, wholeness and completeness."

The finalists' designs were displayed in Hawes & Curtis stores in Leeds and Birmingham and customers were able to vote for their favourite, both in store and online. Melahat was declared the overall winner after receiving the most votes.

Mel added, "The possibilities of detailing within a white shirt was challenging but most definitely a highlight."

Take a look at Melahat's website.

Fashion Design student creates the perfect white shirt for Hawes & Curtis

Published on 25 June 2014
  • Category: School of Art & Design

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