Nottingham Trent University graduate pulls out Tricks for PUMA

A former Nottingham Trent University student has been part of the PUMA team who have designed Tricks, their World Cup 2014 apparel.

A former Nottingham Trent University student has been part of the PUMA team who have designed Tricks, their World Cup 2014 apparel.

Daniel Dance, 33, who graduated in BA(Hons) Product Design, works as a senior equipment designer, and has played a key role in a range of products from shin pads to balls and even goalkeeper's gloves, working with the likes of Sergio Aguero, Thierry Henry, Bacary Sagna and Olivier Giroud.

The Tricks range, consisting of one pink and one blue coloured boot, glove or shinpad, is inspired by Brazilian carnival and 'represents the unshakable confidence of players who wear them, and evoke their potential to do the unbelievable.'

This exciting range is the latest in a long line of professional products Daniel has produced since being offered the job four years ago.

"The two different coloured boots has never been done, so we figured it was a fresh approach," he said.

"It's exciting, and the players will definitely stand out on a crowded pitch.

“PUMA is a great brand, one of the three biggest sports brands in the world. The opportunity to experience living and working abroad was too hard to turn down, and after four years, I haven't looked back.

"There is also the opportunity to meet and work with people from all over the world. Some of my friends are German, Brazilian, Italian, French, to name a few. It's really exciting."

Italy and AC Milan striker, Mario Balotelli, was immediately struck by the new range. He said: "I have to be honest, the first time I saw the Tricks, I thought the PUMA guy was mad.  But when I realised he wasn't, I was already excited."

While clearly a creative person in his own right, Daniel puts a lot of his success at PUMA down to his degree at Nottingham Trent University.

"I think without a doubt – the grounding and education at Nottingham Trent University played a huge part in my success in gaining a role here at PUMA HQ," he added.  "That, and also self-belief and a willingness and hard work ethic to want to succeed.

"But working with great tutors like Jim Dale and Alan Crisp taught me the technical and creative skills needed to push forward in my career."

Dan's former tutor Jim, who is the Postgraduate Course Manager in Product Design at Nottingham Trent University, spoke highly of the designer.

He said: "Dan was a very strong student who got the chance to mix his two passions for design and for sport and his natural competitive streak really enabled him to pursue his dream career with Puma.

"The Product Design course we run allows students, particularly in their final year, to focus their work around their interests and career goals and Dan clearly thrived in this environment."

  • Notes for editors

    Press enquiries please contact Chris Birkle, Press Officer, on telephone +44 (0)115 848 2310, or via email.

    .

Nottingham Trent University graduate pulls out Tricks for PUMA

Published on 17 June 2014
  • Category: Press office

Still need help?

+44 (0)115 941 8418