Students hoping World Cup pride will help raise £10,000 for charity

Business students from Nottingham Trent University are tapping into national pride in the build up to the World Cup by selling football themed car air fresheners in the hopes of turning £1,500 into £10,000 for charity.

Business students from Nottingham Trent University are tapping into national pride in the build up to the World Cup by selling football themed car air fresheners in the hopes of turning £1,500 into £10,000 for charity.

The students are in their first year of the fully-sponsored BA (Hons) in Management and Leadership course at Nottingham Business School and work full time for Experian and Rolls Royce as part of their degree. Naming themselves 'Rollsperian', they were awarded seed funding from youth charity, The Prince's Trust, after successfully presenting to a panel of four East Midlands business experts and have been challenged to meet their £10,000 target by the end of June as part of the charity's Million Makers fundraising competition.

The team designed and developed the £1 air fresheners and now have point of sale stands in various pubs and shops. They've also sold to taxi companies and have set up a charity eBay account where proceeds are sent straight to The Prince's Trust to support unemployed young people into work. They are now focusing their efforts on sports clubs and expanding their pub customer base to reach the most supporters during the tournament.

Our customers can demonstrate national support while making a contribution to charity.

Rollsperian team leader, Lauren Turner

Rollsperian team leader, Lauren Turner, said: "We were aware that our selling period would happen around the build up to the World Cup, so we decided that this was an opportunity not to be missed. Our customers can demonstrate national support while making a contribution to charity."

Sue Alcock, course leader at Nottingham Business School, said: "The students have done a fantastic job of creating a product that fits today’s marketplace. It’s cheap for them to produce and something they can sell in large quantities, giving them the best chance of reaching their target amount."

Talking about the challenges of the project, Lauren added: "It has been challenging to do our full time job and university work while running this project so we have definitely developed our time management skills. We spilt ourselves into sub teams so decisions were made quicker and we were much more proactive operating this way."

The Prince's Trust Million Makers competition challenges local businesses to use their entrepreneurial talents to turn seed funding awarded for a water-tight business plan, designed by participants, into money to help disadvantaged young people into work, education or training.

The BA (Hons) in Management and Leadership at Nottingham Business School offers students the chance to study for a degree and work full-time, while receiving a salary and having the cost of their tuition fees paid. In addition to work based learning, tuition is delivered by Nottingham Business School through a number of intensive study weeks, along with tutor visits and online support.

Students hoping World Cup pride will help raise £10,000 for charity

Published on 11 June 2014
  • Category: Business; Nottingham Business School

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