Creatives team up with virtual reality expert to forge new business and artistic concepts

Three new artist and designer-in-residence positions have been created by Nottingham Trent University's Future Factory to explore the full potential of using virtual and augmented reality in art and design.

Three new artist and designer-in-residence positions have been created by Nottingham Trent University's Future Factory to explore the full potential of using virtual and augmented reality in art and design.

Professor Benachir Medjdoub, Professor of Digital Architectural Design, who led the establishment of the University's new Creative and Virtual Technologies Lab, will team up with artists Wolfgang Buttress, Harry Sanderson and designer Adam Grace.

Mr Buttress, a national and international award winning artist who specialises in metal sculptures, said: "This opportunity has come at a really pivotal time for my studio. I'm keen to explore the opportunities that virtual and augmented reality could have on art within public spaces.

"I'm currently working on a number of national and international projects to which this technology could be beneficially-applied. I'm hoping that the facilities available will enhance the way my studio can create and realise sculpture, enabling me to develop the way I work."

Mr Grace, design manager at sustainable playground developers Proludic, is looking to find out how digital technologies can help his company visualise its designs.

He said: "We're looking at the consultation side of our business and this project gives us a really good opportunity to discover whether it's something which will work for us.

"The easier we can make it for people to understand our designs the better, and it may even enable us to win more tenders if we can communicate our plans in virtual reality."

Mr Sanderson, whose artistic interests lie in art and technology, is keen to pitch a number of ideas and to learn more about industrial design techniques.

He said: "I am really excited about it. I've never really had access to people with technical knowledge, and it will be great to have access to real facilities.

"I have got four or five ideas which I'd like to pitch to the team at the University and discuss which they think they are the most interested in doing."

Future Factory – which is funded by the European Regional Development Fund and the University - aims to support SMEs in the East Midlands adopt more environmentally sustainable ways of doing business.

Professor Medjdoub said: "We're very keen to support SMEs to use smart technologies to help enhance their businesses. At the same time, this will feed into our research as well. It can be very interesting to see how technology can be used in different fields, especially in art and design. Sometimes it can be wonderfully surprising.

"In the lab we investigate different technologies including augmented and virtual reality to support more sustainable design of our products meeting the user expectations."

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Creatives team up with virtual reality expert to forge new business and artistic concepts

Published on 31 July 2014
  • Category: Business; Press office; Research; School of Architecture, Design and the Built Environment

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