Lillie Crawley launches new collection with Look Again

Fashion Design graduate, Lillie Crawley, has worked with major online retailer LookAgain to produce an exclusive capsule collection which is now on sale!

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Lillie Crawley with her collection

Fashion Design graduate, Lillie Crawley, has worked with major online retailer Look Again to produce an exclusive capsule collection which is now on sale!

Lillie Crawley graduated from the School of Art & Design with a degree in Fashion Design in 2013. Her catwalk collections at the University's fashion show last year caught the eye of trend spotters from online fashion retailer Look Again. They got in touch to ask Lillie to work with them to design three outfits for Autumn / Winter 2014, ideal for the Christmas party season. She was tasked with creating the collection for the retailer's Oli brand which would contain at least one piece for every body shape.

Lillie was involved in every aspect, designing the three pieces and working with manufacturers to select fabrics and colours. The final result is a capsule collection of two draped dresses and a jumpsuit all in Lillie's berry accent colour palette.

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One of Lillie's dress designs for Look Again

Lillie, now living in Bournemouth, said: "My favourite part of this process has been seeing the designs come to life and being a part of that every step of the way. I have also loved being involved in meetings with the Look Again team, discussing marketing opportunities and seeing the images and the final products."

This was a fantastic opportunity for Lillie to understand the commercial retail world and what considerations have to be made when designing a collection with the customer in mind. Lillie said: "As a designer with a very commercial approach to fashion I was so excited to see my designs go from sketches to final products. The whole process taught me so much about the commercial design process and how the buyers and marketers work with each other to maintain deadlines and produce collections that always have the customers in mind.

"Having the opportunity to create a capsule range for Oli with my name on it has been an incredible experience and I have had to pinch myself every step of the way. I have aimed to make the range itself sophisticated, elegant and effortless and I really hope the Look Again customer loves it as much as I do."

Oli introducing...Lillie is now available online at Look Again.

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Lillie's Look Again stand at NTU

Charlotte Turner, Marketing Campaign Manager for Lookagain.co.uk, said: "Lillie has been a dream to work with, she was so excited at being chosen to design the collection for us and has learnt so much about the production, marketing and PR process along the way.

"The collection will launch in July for the AW14 season and will also feature in our main catalogue. We are all excited about the collection and wish Lillie all the best in her future career as a designer."

Amanda Briggs-Goode, Academic Team Leader, Fashion, Knitwear & Textile Design, said: "The opportunity for Nottingham Trent University to work with a significant retailer has been exciting. We are delighted that they came to our established Fashion Design course to choose a graduate to work with to move this concept forward. It has been a delight to work with Look Again and we hope that both Lillie and Look Again have much success with the collection and this leads on to further collaborations."

You can view and purchase Lillie's designs and watch a video about her experience on the Look Again website.

Lillie Crawley launches new collection with Look Again

Published on 15 July 2014
  • Category: School of Art & Design

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