Live Project with PepsiCo

Final year BSc (Hons) Product Design students worked on a project brief supplied by PepsiCo.

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First prize winning team

Final year BSc (Hons) Product Design students worked on a project brief supplied by PepsiCo.

The project brief was worth 40% of the students Smart Design Technologies module, and required the students to create an innovative system design for pack seal leak detection. The students were required to present their ideas on two A2 posters including research, design development and the final solution. They were also required to create a three-dimensional working physical model of their final product proposal.

The judging criteria used for the project included ingenuity, fit for purpose, insight, applicableness to a manufacturing environment, and considerations in the solution. The assessment panel consisted of NTU academic Dr Philip Breedon, and representatives from PepsiCo including Productivity Director Steve Brooks alongside James Fletcher, John Rowley and Greg Hilliard.

After all groups presented their ideas the panel picked a winning group which consisted of Joe Wild, Dean Quinlan, Ozgur Dirik and Felix Ure. When asked what made the idea stand out, PepsiCo Productivity Development Mananger Greg Hilliard told us: "What set them apart was the focus on the problem in detail and the production of a workable innovative solution with strong results to back up their design. All of the groups had aspects of this but the winners had all of these."

Now the project brief has finished and all the ideas presented, the next steps as explained by Greg are: "All designs will be reviewed and prioritised within the Transformational Productivity Group. As you can imaging we have a number of areas to work on for productivity. Ideas taken forward will be further developed and due recognition for those involved will of course be given."

Live Project with PepsiCo

Published on 31 July 2014
  • Category: School of Architecture, Design and the Built Environment

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