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NTU success at D&AD New Blood

NTU Graphic Design students were recognised for their talent at this year’s D&AD New Blood Exhibition.

Artwork featuring a beetle
Tim Green's degree show work

NTU Graphic Design students were recognised for their talent at this year’s D&AD New Blood Exhibition.

BA (Hons) Graphic Design student Tim Green was awarded with Best In Show at D&AD New Blood 2014, alongside Corey Kingsland, Ben Holden and second year student Charlie Nash who were selected for In Book, and Laura Hobson who was nominated for a D&AD Yellow Pencil.

D&AD celebrates and nurtures outstanding work in design and advertising by awarding the finest work each year. The D&AD New Blood exhibition gathers the next wave of creative talent in to East London, the heart of creative communications. This is the industry's chance to meet new talent, for peers to network and for everyone in attendance to be inspired by the future of commercial creativity.

Best In Show was selected by a panel of leading creative practitioners and journalists and awarded to exhibitors with the most attention grabbing work. Tim Green was selected for his rebrand of Angostura Bitters, giving the elegance of cocktail-making and Victorian typography a contemporary twist.

Tim said, "For a brand that has lasted since 1824, it is constantly named as a must ingredient to any cocktail. However their current visuals don't seem confident in its ability, and its position in the market."

Tim drew inspiration from the drink's origin in Trinidad and Tobago but was keen to avoid clichés like the red, black, gold and green Caribbean colour palette. Tim added, "My inspiration comes from all over the environment from architecture to the colours of the shoreline, as well as the Victorian scientists who studied wildlife of the area when the drink was flourishing."

As well as a D&AD stamp of approval and the recognition that brings, Tim won the chance to attend the New Blood Academy.

In Book winners Corey Kingsland, Ben Holden and Charlie Nash were awarded with their name in D&AD14 the D&AD Annual, alongside the professional award winners. They are also given use of the D&AD pencil mark for their portfolio, have their work featured on the D&AD website and promoted to the D&AD network, and receive a New Blood Awards certificate.

Yellow Pencil nominee Laura Hobson also received all of the above and in addition received an invitation to the New Blood Awards ceremony and an invitation to apply for the New Blood Academy.

NTU success at D&AD New Blood

Published on 17 July 2014
  • Category: School of Art & Design

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