Success for Graphic Design at the Penguin Design Awards

Second year Graphic Design student Emily Jefferies bagged second place in this year's Penguin Design Awards.

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Emily's book jacket-design entry

Second year BA (Hons) Graphic Design student Emily Jefferies bagged second place in this year's Penguin Design Awards.

The Penguin Random House Design Awards is an opportunity for students on an art or design course to engage in design for publishing during their studies and to experience real jacket-design briefs first-hand.

Now in its eighth year, the award offers students the chance to design a cover for a classic adult or children's book.

Emily Jefferies placed second for her design for the children's book The Outsiders. Emily took inspiration from the iconic imagery of the combed back greased hair of a typical 'Greaser' gang.

Emily said, "I decided to use this idea to create an eye-catching cover design that would stand out in store. I feel like the imperfect look of the imagery relates to the hardship the characters face in the story and captures the atmosphere of the book successfully."

Lucy Mangan from Penguin Random House UK commented: "There was something so striking and arresting about Emily's work, we just kept coming back to it – it couldn't be ignored. It was the most abstract of all the designs shortlisted but it spoke volumes."

Tom Weldon, CEO of Penguin Random House UK said: "Standout cover design is an integral part of the success of a book and Penguin Random House has created thousands of iconic book covers throughout the years. We value creativity and design incredibly highly and started the Penguin Random House Design Award to encourage the next generation of designers to use their amazing talents to help us tell stories."

Emily added: "When I found out I had placed second I was ecstatic. It is a great achievement and I'm so pleased that my work was appreciated by the judges. In the future I hope to see my designs and ideas being used in the real world. Penguin and Hallmark are my ideal companies and I hope to gain experience with them in the future."

Emily won a £350 cash prize and gained some invaluable industry contacts from the experience.

Success for Graphic Design at the Penguin Design Awards

Published on 18 July 2014
  • Category: School of Art & Design

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