First Notts TV viewing figures reveal launch success

Viewing figures for Notts TV's first three months on air have been revealed and show that the Channel is helping to put Local TV on the map.

Viewing figures for Notts TV's first three months on air have been revealed. Leading market researcher JRA surveyed nearly 800 people across Nottinghamshire to ask about their TV viewing habits. The results show that Notts TV is helping to put Local TV well and truly on the map:

  • 385,000 people have watched
  • 189,000 watch each week
  • 22% weekly reach
  • 69% will watch several times a week

Notts TV is broadcast on Freeview Channel 8 and Virgin Media 159. The station is run by a consortium which includes Nottingham Trent University, the Nottingham Post Group, Confetti Media and Inclusive Digital. Its nightly news is broadcast from Nottingham Trent University's Centre for Broadcasting and Journalism, where the team of professional journalists are based.

Jamie Brindle, channel director for Notts TV, explains his reaction to the results: "The buzz around Notts TV was great before we even went on air thanks to a fantastic marketing campaign and loads of support from the people of Notts, but we had no idea we'd reach audience levels like this so early on."

The buzz around Notts TV was great before we even went on air, but we had no idea we'd reach audience levels like this so early on.

Notts TV Channel Director, Jamie Brindle

In recognition of its role in getting Notts TV off to a flying start, the channel's Blue Duck launch campaign is now in the running for a Midlands Royal Television Society Digital Innovation award. The campaign saw the station's blue mascots left across the county and led to hundreds of people sharing their photos on Twitter.

"We're really chuffed to get this news", says marketing lead for Notts TV, Leila Gold. "To receive industry recognition as well as these great figures is a fantastic endorsement."

However, the team is keen for Nottinghamshire people to know that they won't be becoming complacent. "We're taking feedback from viewers and implementing changes and improvements all the time," explains Jamie. "We're now on air longer; we're developing new strands, and we're covering more of the stuff people in Notts care about. The future's really exciting with loads more programming planned for the Channel, including; comedy, music, property and gardening."

For the latest information about Notts TV, visit the website, follow @Notts_TV on Twitter or become a fan on Facebook.

  • Notes for editors

    Press enquiries please contact Helen Breese, Media Relations Manager, on telephone +44 (0)115 848 8751, or via email.

    Interviews
    For interviews please contact Leila Gold on telephone +44 (0)115 9932302, or via email

    About JRA
    JRA Research is a full service market research agency. A Market Research Society Company Partner, Member of the Association of Qualitative Research Practitioners and Member of the Association of International Market Research Institute and Services. Established in 1978, JRA is one of the UK’s most experienced independent market research companies, working with clients across Nottinghamshire, including Nottingham City Council, the University of Nottingham and Nottinghamshire Police.

    • Sample size of 800: 600 online, 200 face-to-face.

    The JRA survey sample is significantly larger than Barb would be. We continue to await a local measurement facility by Barb and expect a regional measurement later in 2014.

    Advertising

    To advertise with Notts TV, telephone +44 (0)115 9932388 or email

    Notts TV advertisers include:

    • Audi
    • Boots
    • BT
    • NHS Nottinghamshire

First Notts TV viewing figures reveal launch success

Published on 28 August 2014
  • Category: Business; Press office; School of Arts and Humanities

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