NTU Exclusive Tour of the Bentley Factory

Following a guest lecture from the VW Group, NBS students won the opportunity of a guided tour around the Bentley factory for a closer insight into the meticulous development of the Bentley.

Representatives from the Volkswagen group were invited to Nottingham Trent to present a guest lecture to students taking the Managing the Corporate Brand module on the MSc Marketing course. David Foster and Charlotte Hall from the Volkswagen group provided students with an interesting insight into the group's marketing and branding strategies.

Elisa Rezzani, Hannah Eaton and Alexandra Nagel, all are on the MSc Marketing, says: "We were asked to conduct a project analysing the VW group's corporate and product brands, with particular focus on the internal challenges of a multi-brand portfolio currently faced by the organisation. David and Charlotte surprised the class by offering a unique prize to the three students with the top assignment marks: an exclusive guided tour of the Bentley factory in Crewe, which the three of us were lucky enough to receive."

Bentley is one of the world’s leading luxury car producers. This is reflected in the meticulous process behind every car produced at the factory. From the extensive design concept to the personalised embroidery on the seats, we could see that every car is built to perfection.

Hannah went on to say: "We were surprised to see how many people worked within the factory. As much as possible, Bentleys are produced by hand so to ensure the highest standards and allowing nearly every part of the car to be customisable."

"The tour allowed us fascinating insights into every stage of production. We experienced the smell of the fine wood veneers, the touch of the smooth, top-quality leather and the unbelievable sight of champagne glasses and iPads emerging from secret compartments within the back seats of a Bentley. Our favourite part was seeing all of the parts of a brand new Bentley come together on the production line."

"We would like to thank Julie Lewis, David Foster, Charlotte Hall, Vickie Custy and Ehsan Sabet, as well as the VW group and Bentley staff for this fantastic experience."

NTU Exclusive Tour of the Bentley Factory

Published on 17 October 2014
  • Category: Nottingham Business School

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